In 2009, the furniture industry was blocked by the financial crisis, but the domestic market opened a new situation. After experiencing the tempering of the market, the furniture enterprises after the survival of the fittest are more full of vitality. The industry believes that 2009 is still a year of great harvest in the furniture industry. With the excavation of second- and third-tier cities and rural markets, the growth rate of the furniture industry in 2010 is expected to exceed 12%, and the Bohai Rim region represented by Xianghe will become another important development area of ​​the furniture industry. According to Jia Qingwen, president of the China Furniture Industry Association, the total output value of furniture enterprises above designated size in 2009 was close to 270 billion, an increase of 11.4% year-on-year, accounting for 40% of the total industry share. 'The total output value of the whole industry reached 650 billion last year. I estimate that this year will expand, it will be more than 7,000 billion. Affected by the financial crisis, China’s furniture exports were blocked in 2009, with a year-on-year decline of 20%. Under the background of poor export, many domestic export-oriented furniture enterprises actively turned to domestic sales and opened up new domestic markets. Jia Qingwen believes that the active transformation of the company has made a significant contribution to the overall industry's growth of 11.4% against the market. At the same time, the economic benefits of furniture companies in 2009 far exceeded the previous two years. Jia Qingwen said that in 2009, many furniture companies adjusted their industrial structure, strengthened management, and controlled costs, and their profitability was further improved. From the income of enterprises from January to August this year, the after-tax profits of enterprises above designated size increased by 26.4%, of which Zhejiang reached 58%. Therefore, for brand enterprises, the financial crisis brings more opportunities. It is understood that many domestic brands-based brand companies in 2009, from production to efficiency are significantly better than in previous years, and some even doubled. The development of the furniture industry is facing a transition period. While sharing the gratifying achievements of 2009, Jia Qingwen also pointed out that the development of the furniture industry is facing a transition period. The past 20 years have been a period of rapid growth in the furniture industry, and the development of the industry will gradually mature and stabilize in the next 20 years. It is precisely because of the rapid development of the industry in the past 20 years that some problems caused by rapid development and disorderly competition are increasingly emerging. First of all, the furniture city represented by Red Star Macalline (view map) and actually home (view map) is more and more open. On the one hand, the channels of the store can promote the sales of the company, and on the other hand, the speed of expansion is too fast. The strong density has led to a decline in sales of corporate unit sites, which has increased the cost pressure of enterprises, especially in first-tier cities such as Beijing and Shanghai. Jia Qingwen believes that enterprises should not rely solely on the channels of the store, and should seek diversification of models. 'Now some of the new models of online sales and independent stores are doing well, which is also an effective way for companies to expand sales. 'In addition, the pace of innovation in furniture products is not fast enough, and it needs to be strengthened by the whole industry. In Jia Qingwen's view, in the past two years, furniture companies have gradually increased their investment in product research and development, and original furniture has been increasingly sought after by the market, but the original strength is far from the market demand. 'The furniture industry is an industry with a low threshold, a low-end market and a lack of management, so there is still a long way to go in product innovation. 'The next key production area of ​​Huanhai Haicheng is looking forward to the 2010 home furnishing industry. Jia Qingwen believes that it is expected to continue to grow by 12%-15%. He believes that China's urbanization is currently only 45%, and it will take another 20 years to reach 60%. In the past 20 years, a large number of rural people will enter the city, and their demand for furniture products will continue to increase substantially. At the same time, as residents' living standards improve and furniture products continue to innovate, the cycle of replacing new furniture will become shorter and shorter. Therefore, not only in 2010, the future of the furniture market in the next 20 years is very broad. However, with the rising prices of energy, raw materials and hydropower, the profits of furniture companies in 2010 are facing a decrease. In Jia Qingwen's view, profit dilution is also good for the development of enterprises: 'It can enable enterprises to strengthen management, speed up the adjustment structure, and improve products while increasing production, so as to maximize profits. 'Jia Qingwen suggested that furniture companies should strengthen the internal management of enterprises while strengthening the expansion of secondary and tertiary cities and rural markets. He believes that 'the current first-tier cities market competition is fierce and the profits are low. For some SMEs, the future rural market should be well studied. 'Jia Qingwen also pointed out that with the gradual maturity of the two major furniture producing areas in Guangzhou and the Yangtze River Delta, the industry shifts from the coast to the interior and from the south to the north. The Bohai Rim region represented by Xianghe will become the next important furniture industry base. .
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