Abstract: At the 2013 China Machinery Industry Economic Situation Report held in mid-November, Cai Weici, executive vice president of the China Machinery Industry Federation, pointed out that since the "Twelfth Five-Year Plan", the operational difficulties of China's machinery industry have increased significantly, and the growth has been changed. .
At the 2013 China Machinery Industry Economic Situation Report held in mid-November, Cai Weici, executive vice president of the China Machinery Industry Federation, pointed out that since the “Twelfth Five-Year Planâ€, the operational difficulties of China’s machinery industry have increased significantly, and the pressure to change the growth mode has been sharp. Intensification, this year's industry enterprises have many difficulties; but under the influence of the market reversal mechanism, industry restructuring and transformation and upgrading are accelerating. According to the survey, the decline in corporate profits is a more important reason for the uneasiness of machine tool companies compared to the decline in machine tool order and sales revenue. According to analysis, the low-end machine tool market in China's machine tool industry is meager, while the import value of high-end machine tools is still high. The mid-end market has become a hot spot for competition due to its easy formation of batch size and scale. Not only do Chinese-scale enterprises put the focus of the market here, but some newly-entered industry upstarts also target the breakthrough. At the same time, foreign brands have also accelerated the layout of the Chinese market.
According to statistics, the export value of the German machine tool industry in 2012 was about 8.3 billion euros, and more than 2.4 billion euros were orders from China. In the first half of this year, the German machine tool industry's exports to China increased by 6%, accounting for 27% of the total, which made the German machine tool industry pay more attention to maintaining its market share in China. To this end, the German Machine Tool Manufacturing Association called on German machine tool companies to localize the development and production of mid-range machine tools, and to enhance service flexibility and communication with customers. Recently, German companies have set up factories in China and voiced local production from time to time. However, it still maintains an import strategy in the field of high-end products.
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