Cool and walk out of the children's furniture positioning "homogeneous" siege

With the awakening of brand awareness in the children's furniture market, in recent years, most brands have shifted from “price war” to “value war”. By getting consumers' choice of products and recognition of brands, they can stand out and lead the industry. However, most children's furniture brands in the market focus on environmental protection and life, and the homogenization phenomenon is more serious.

Cool children's furniture

Recently, Changzhou Furniture Xiaobian learned that the children's home furnishing brand is cool and launching the concept of “Chinese children's science housing”, positioning “children to divide their rooms, they are looking for cool living”. In China, the brand that proposes the concept of children's science housing is the first one.

Basically, every household has the need to separate rooms with children, but there is very little information about “children’s housing”. In the study of children’s sleep in domestic academic websites, children’s housing research accounts for only 0.085%; Most parents lack the cognition of “children's science”, which leads to the unsuccessful separation of children, which neglects the child's growth and sleep health.

In view of the above-mentioned domestic children's housing situation, Cool Manju not only put forward the concept of “Chinese children's scientific housing”, but also provided the children's room overall solution and the children's room guidance for the parents facing the housing, and innovatively constructed the children's room. The system, including the six systems of color, lighting, living, activities, storage and learning systems, better guide parents and children to scientifically separate rooms.

In the end, whether Coolman can use this characteristic to get out of the brand positioning and homogenize the siege, it will be time to verify, but it can be said with certainty that in the modern society with increasingly rich life, children’s age-appropriate science will surely become every family. Required course.

The article comes from the Internet.

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