Custom furniture is the furniture enterprise on the basis of mass production, each consumer is regarded as a separate market segment, consumers design the furniture according to their own requirements, the enterprise should be based on the design requirements of consumers Personalized furniture to be manufactured.
The true "customization" is not only the production of furniture style, but also the customization of design, layout, production process, logistics and so on. Such customized services have long been popular in Europe, America and Japan.
Mass customization is a new production model that has been popular in domestic and foreign manufacturing for more than a decade. It responds quickly to the needs of individual customers with low-cost, agile operations. Take into account the advantages of custom production and mass production. Many companies have gained huge competitive advantages through the implementation of mass customization, such as Haier Group, Dell (Dell) and so on. When customers can buy some of the products they really want at the right price, they will want to customize the other products they want to buy. As a kind of durable consumer goods, furniture is not only material but also spiritual. People are very individual when purchasing furniture.
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