Destructive cycle of "solid wood furniture" pattern

Affected by the ban on logging and the reduction of timber production in Northeast China, Inner Mongolia, and other regions, coupled with Russia's implementation of various timber export protection measures, the raw wood supply is very tight. In 2011, the relevant forestry department in Heilongjiang Province cut its cutting volume from 4.4 million cubic meters to 900,000 cubic meters. In 2010, the international coniferous wood price index and broad-leaved wood price index rose by at least 6%. At the beginning of the new year, the price of best-selling timber and tight supply products continued to rise, represented by the northeastern timber and Myanmar materials; European wood is likely to raise the market price in due course in the next one or two months.

Half-way out of the "solid wood furniture"

Whether in textbooks or markets many years ago, it seems that "solid wood" is just a modifier. It is nothing more than "a kind of furniture material," or it can be understood as a material-themed classification of furniture. Become a climate. Do not know when to start, "solid wood furniture" has gradually become one of the most important categories - so many furniture malls set up "solid wood furniture" floor, so many consumers screaming to buy "solid wood furniture", so many manufacturers Grand launch of "solid wood furniture" series...

"Solid wood furniture" has gradually become a hot spot. The pattern of the furniture industry has become confusing. Since then, "solid wood furniture" has become increasingly unstoppable and its market share has increased. The major media have rushed to report and consumers are rushing to design wood furniture. The company is unusually hot, and the manufacturers that produce solid wood furniture grow rapidly. Even the country's new "Wood Furniture Standard" specifically defines "solid wood furniture." "Solid wood furniture" has become the biggest hot spot in furniture circles in recent years.

The solid wood, the market's tired wood, such a big piece of cake, everyone chase to get a share. Many enterprises began to adjust their strategic deployment. Small and medium-sized manufacturers have given up their original products, and the transition has been made of solid wood. Large enterprises have to diversify their development, and product lines have been further widened due to solid wood, making management more and more difficult. At the same time, with their own flexibility and the processing characteristics of solid wood materials, many small workshops have been revived. With the speed and cost advantages that big manufacturers do not have, they have quickly occupied the market and shopping malls have suddenly poured into a large number of new “solid wood brands”. Therefore, the topic of “industry reshuffling” that was commonplace in previous years was shelved, the market became more fragmented, regional competition became increasingly fierce, and the chaotic furniture industry structure was even more chaotic.

The addition of solid wood furniture has further subdivided the types of furniture, and consumers are dazzled. Even people in the industry begin to say that the style is not clear. In order to win the favor of consumers, businesses try their best to hype wood topics, from adopting a variety of precious tree species as main materials, to commercial concepts of solid wood and solid wood, to “cutting cabinets”, “field destruction tests”, etc. With the use of promotional tactics, the competition has become increasingly fierce and the operation has become more and more tired.

The introduction of new standards for solid wood has made various manufacturers tangled up: When developing products, it is strictly according to the standard production of solid wood furniture - had to face huge high material costs, resulting in products in the market lack of competitiveness; or play tricks - It is difficult to deal with the risk of penalties for violation of rules and regulations when playing the edge ball of solid wood furniture.

Entangled with businesses, in the end is seeking truth from facts to show that the real material constitutes - thus losing the competitive advantage, or avoiding light - vaguely promote the solid wood theme? dilemma.

What is more, some speculators borrowed new solid wood standards and tried to “touch porcelain” everywhere. They used legal loopholes, played market tricks, and swindled the amount of compensation everywhere, causing many businessmen to suffer.