The annual double 11 has passed, and Tmall has achieved a total of “57.1 billionâ€. After listing in the US, Alibaba once again shocked the world. However, although the double 11 has passed, the sequela of the double 11 is slowly revealed, and consumer behaviors such as complaints, returns, and resales continue. Among them, the more expensive, bulky household products, whether it is returned or resold, it is very troublesome, which makes the "hands-on party" deeply experience the impulsive punishment. It is worth noting that while the "hands-on party" accepted the double 11 sequelae, the double 11 winner Ma Yun also appeared to be unsafe. His official Weibo was occupied by consumers and became one of the main channels for double 11 complaints. Let you feel the "heart plug" of the double 11 home trophy double 11 low price carnival, many friends who love home, especially housewives have grabbed their favorite home trophy in e-commerce. However, after the double 11 was over, the "hands-on party" discovered a lot of problems that made his mood fall to freezing point. According to the investigation of the reporter, these double 11 problems that make consumers "heart plug" mainly include: sending the wrong goods, no invoices, damage, slow delivery, offline prices are cheaper than online prices. Double 11 price is higher than the physical store price. Among so many double 11 product problems, the most consumers feel "heart plug" is that the double 11 price is even more expensive than the price of the physical store! Many consumers rush to shop on e-commerce in order to “cheapâ€, but how does this contrast allow consumers to accept it? Miss Liu broke the news that her mother bought a soymilk machine on an e-commerce platform during the double 11 period. Later, she found that the store in the RT-Mart was about 50 yuan cheaper, so their mood suddenly fell to the "freezing point." Netizen Xiao Yang also said that when the end of the double 11 is heard, when the homepage is limited, the auction is held. I feel that the price of a brand of household appliances is not expensive, and the family is also in need, so I immediately bought the order. After the purchase, I am not at ease, so I consulted the industry insiders, I only know that the counter price is less than 100 yuan, and immediately applied for a return. There are realistic deviations between online pictures and products. There are consumers who bought the double 11 products, "the goods are not right", and I feel that I am fooled. Xiao Ai Double 11 bought two pots. The tragedy is, "The soup pot is simply a pocket, the omelette pot is extremely big, and I find myself stupid enough to cry." However, she was troubled and didn't want to return. The netizen "Black Cat Dolphin" purchased a brand of air purifier on an e-commerce platform. The logistics personnel did not issue an invoice at the time of delivery. The old man signed the goods at the time of receipt and did not inspect the goods. "Black Cat Dolphin" after inspection Found that the machine itself has dust, the internal packaging bag has a dirty feeling. After communication with the after-sales service, you can return the goods, but you need to pay the return fee, and no invoice. Ma Yun's Weibo into the consumer complaint platform in the consumption process, if there is a problem In the first time, I was directly in contact with the store. However, there were also some “hands-on parties†who encountered some obstacles in returning the goods, which was very unpleasant with the store. After many complaints, there were some consumers who went directly. The official microblog of the store is “cryingâ€. This open-ended “crying†with exposure color is very effective, and “micro-customer service†will soon run out to respond to consumers and help deal with the problem. Which official Weibo is the party? Yes, it is Ma Yun’s official Weibo. His Weibo is a platform for the “losing women†during the Double 11 period, and after the double 11 The complaint platform. Many consumers directly complained to Ma Yun Weibo and asked Ma Yun to “take the lead†for themselves. Among them, there are many consumers who bought home products. The netizen “Mei Le Shan Cun†sent the wrong goods to Ma Yun. A complaint was made: "Tmall an electrical appliance flagship store sells three kinds of items, there is no wok for sale, but a person who buys electric baking pans has made a wok. The netizen also complained to Ma Yun that the double 11 promotion was not implemented as a result. The netizen “folded person†said that he participated in a store’s purchase of rice cookers in the first half of the 50-price event. Because the store’s monthly sales record is less than 500, the netizen is sure that he It is possible to get a 50% discount. However, the store has not announced the list of the top 500 buyers. For a series of "micro-complaints" of the pickpocket, "What is Ma Yun behind the man behind the defeated woman"? Is he good? Do you have to deal with so many complaints in person? At this time, “Micro-Customer Serviceâ€@æ·˜å®å®¢æœæ·˜å°å® appeared, and responded to the complaint message on Ma Yun Weibo. For example, the complaint against the “folding person†of the netizen, @æ·˜å®Customer service Tao Xiaobao replied: "Pro ~ Do you want to take a screenshot of your order number and the seller's commitment to the top 500 half-price commitments to Xiaobao? "Double 11 home large-scale sets filled with second-hand goods stores have a lot of "hands-on" to "saving for the family" as an excuse, impulsively snapped up many double 11 home products, but the courier arrived to get the hand, but for various reasons do not want to If you want to deal with these unwanted double 11 home trophies, of course, the first choice is that you can return the returned goods. However, some can not retreat, then you can do it? Let it go, let it be moldy According to the investigation of the reporter, many people choose to resell in the second-hand market such as 58 city or Ali “small fishâ€. Mr. Qiao from Panyu has a low price of 11 and buys a storage price of 1,000 yuan for 578 yuan. Cabinet. Now because I don't need this product to move, I want to sell it at a price of 475 yuan. When Mr. Cai, a citizen of Guangzhou, was in the double 11 big carnival, he bought a 4.2KG mini worth more than 180 yuan. Washing machine. However, after receiving the goods, I found that the dehydration function of this product is not very good, and it is no different from the hand twist. Plus he temporarily decided to move, so The price of 90 yuan was sold out. The home products resold by Mr. Qiao and Mr. Cai are relatively light, not a bulky small product, the freight is not very high, so when reselling, "free shipping" It has not become the biggest problem. However, there are also some bulky household products, such as sofas and wardrobes. When reselling, “free shipping†or “no shipping†has become the most entangled problem for buyers and sellers. A Qing, who lives in Chengdu, was too impulsive because she was too mad at the time of the 11th purchase. When she chose the “quantityâ€, she accidentally chose “2â€. When she received the goods, she found that she bought a small wardrobe. In addition to using one at home, the other one can only retreat to others. But the problem is, she has sold at a price lower than the purchase price, but buyers who are willing to buy hope that she can still Isn't this a big loss? Ashan from Chengdu, Sichuan bought a set of sofas for 3,500 yuan at the time of Double 11. She said that the sofa feels very warm, but it is much smaller than imagined. In their 140 square home, it is too small. So she resold the sofa at the price of 2650 in the second-hand market. Although many netizens have the willingness to buy, but "no mail", the netizens are discouraged. There is something to say: Advise one sentence, the next year's double 11 should remember the lesson, "hands-on" do not "squat" too fast, and finally only suffer yourself, impulsive punishment is not so good! Recommended reading: double 11 myth: Ma Yun behind the defeated woman Guangdong woman in the first double eleven online shopping home products what problems make you most dissatisfied double eleven furniture e-commerce odd tricks out of the discount promotion to talk about the rules of the rivers and lakes 50% off you do not be fooled! Custom home "double eleven "The harem fights to remember the home business collective to grab the beach double 11 å‰ hand party must guard against the four major online shopping risks small fox personal verification double 11 part of the bathroom products prices do not fall anti-upgrade furniture "double 11" pre-heating which strong? E-commerce carnival
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