E-commerce helps hardware tools open up new battlefield

According to the data statistics of the import and export of the tool industry in 2011, the status of China’s tool hardware giant has been further established. According to customs statistics, in 2011, the export value of tool hardware was 10.606 billion U.S. dollars, an increase of 26.7% year-on-year. Among them, small-sized power tools were US$2.614 billion, up 22.3% year-on-year; sawing products were US$1.212 billion, up 24.9% year-on-year; measuring tools were US$897 million, up 50% year-on-year; and Garden Tools were US$563 million, up 16.8% year-on-year. The pliers category was US$608 million, an increase of 28.3% year-on-year; the spanners category was US$607 million, an increase of 24.1% year-on-year; and the kit tool was US$431 million, an increase of 15.9% year-on-year.

In terms of product imports, the annual value of imports was 5.166 billion U.S. dollars, a year-on-year increase of 21.9%. Among them, the measuring tool was 2.673 billion U.S. dollars, an increase of 26.4% year-on-year; the small-sized electric tools were 433 million U.S. dollars, up 16.1% year-on-year; the wrenches were 118 million U.S. dollars, up 2.6% year-on-year; the sawing machines were 234 million U.S. dollars, up 35.3% year-on-year; The kits were US$40 million, an increase of 53.8% year-on-year; the pliers category was US$36 million, an increase of 28.6% year-on-year; and the gardening tools were US$0.049 billion, a year-on-year increase of 28.9%.

From these data, it is not difficult to find that traditional Hand Tool products represented by wrenches, pliers, and saws are still favored by overseas buyers, and have maintained a growth rate of about 20% for a long time. This also proves that China’s manufacturing of hand tool products is being Take up more and more market space. Exports of small-sized electric tools, gardening tools, and kits have also increased further, indicating that the demand for such products in major markets in Europe and the United States has not been reduced due to the impact of the financial crisis. These products are the main consumers of DIY consumption.

The external import and export market of hardware tools in China is objective. What is the situation in the large domestic market? Compared with foreign markets, the competition in the domestic hardware tool industry in China is relatively volatile. Shida and Stanley still occupy the leading position of high-end brands in China. The brands in other grades are ranked unclear. So, how can these small and medium-sized brands have the same opportunities as high-end brands? In today's rapid development of the Internet, perhaps using the e-commerce platform can open up a blue sky for these small and medium-sized hardware and tools companies.

The 21st century is the age of informatization. The information service industry has become the leading industry in the 21st century. Driven by the global trend of informatization, China's e-commerce industry has developed rapidly and has achieved good results. Take Taobao's own "Double 11" section sales as an example, it has grown by leaps and bounds in the past four years. In 2009, sales during the “Double 11” Festival were only 52 million yuan; in 2011, sales reached 5.2 billion yuan; in 2012, the total sales of the “Double 11” festival reached 19.1 billion yuan, of which Tmall sales were 132 Billion, Taobao sales is 5.9 billion yuan.

According to the latest industry statistics of iResearch, the overall transaction size of China's e-commerce market in 2011 has increased by nearly 2 trillion yuan compared with 2010. In the next 3-5 years, the Chinese e-commerce market will continue to maintain its growth trend, and it is expected to exceed 10 trillion yuan in 2013. The rapid development of the Internet has led to the rapid expansion of e-commerce and its maturity and perfection. The application of e-commerce gradually penetrates various industries and brings new layouts for business operations in various industries. With popular products such as clothing and household appliances, it is also a general trend to invest in some e-commerce applications such as hardware tools and construction machinery parts when e-commerce is vigorously launched.

For the hardware and tool industry, e-commerce not only helped them break the geographical and time constraints, but also enabled them to have more trading opportunities. In the network environment, quality wins, service leads, and gradually Create your own brand. I believe that the rapid development of the electricity supplier industry will surely bring new dawn to the domestic hardware industry. We will wait and see!