Frequent flicker tricks in the flooring industry

It is not difficult to learn to distinguish between a good floor and a bad floor, but it is not easy to learn how to avoid it in this mixed water. The means of JS Huyou people are becoming more and more diversified. Here, some knowledge is sorted out to give you a reminder.

The first move is pure import

Many brands on the market are pursuing 100% import or import brands and other publicity slogans. In fact, they are only imported a small part, and most of them are produced using domestic materials and technologies.

Imported products and domestic products, packaging, the same size, even the color are the same, businesses sell at the import price, you can identify the authenticity of it? In order to prove the "authenticity" of its imports, the merchant can also issue import declaration forms and certificate of origin, and promises to make a fake pay ten, which makes you unbelievable. If you buy such fakes, if you want to identify imports or domestically made and seek justice, you must become a company employee to find the inside story, otherwise the chance of winning your case is almost zero.

The second move I am a green floor

The base material of the reinforced composite wood floor is crushed with logs, and after the high-temperature cooking eliminates various molds, formaldehyde glue is added. The standard product color is the wood's own color (white, yellow, brown). Because the laminate wood floor will release formaldehyde into the air and cause harm to the air quality, many consumers are looking for a healthy, green product. Some businesses have found that many consumers are not very clear about the difference between green and green colors. Therefore, green pigments were added to the substrate sheet to dye the substrate green and publicity was promoted. The green substrate was added with a green environmental factor or promoted green products in the production process to waterproof, reduce the release of formaldehyde and exceed the natural substrate, etc. .

In fact, green and non-green have nothing to do with water-repellent, formaldehyde-releasing, and environmental protection. For a time, every household develops green, and it seems that the environmental protection work of the reinforced wood flooring has made great progress. Those who have selected green substrates Consumers become 100% victims.

The third stroke Double lock three lock four lock

The first generation of reinforced wood flooring used in the trench slot socket structure, when installed, in the gutter full of glue, you can guarantee that the product will not occur in the use of seams, degumming phenomenon. In actual use, it was discovered that in China, the floor height difference is too high (up to 10mm/m, the standard requirement is less than 2mm/m) and the workers' installation is not serious enough. The glue hits unevenly and is not full, and some of the students’ floors will have gaps. Cracking problem. The merchants subsequently introduced thicker plates and locking plates to solve the above problems. Some merchants added the so-called “double locks,” “three locks,” and “four locks” in order to increase their “locking” function in publicity. The “buckle” floor gives the students a higher level of locking and the quality is better. In fact, whether the floor is connected firmly is not how much the number of locks is, but it is the chamfering angle and chamfering area of ​​the locking plate. Too much level, as if using a few small locks to prevent theft, is it safer than using a big lock? The earliest manufacturers produced locking plates in order to increase the adhesive strength of the floor, and in the end, they developed a series of locks to produce locks for the students.

The fourth move My store brand is more abundant

The merchants who pay attention to quality and brand always sell products with the image of a store or a single brand. From the current situation, an old brand that has been operating for more than 8 years with a single brand name can be called a brand board, and the quality is guaranteed. The sales volume has always been good, and those newcomers may not care so much. They take the floorboards that make several brands, sell in each large and small storefront, and pack a few units (or enterprises) several dozens. The brands are sold in various stores, and the products are divided into threes and fives. They are of good quality. Occasionally, they can pass national standards. Their service life can reach 5-6 years. Poor quality is one that cannot pass national standards. Products can only be Use three or five months. Although each brand of these merchants is not very well-selling and well-known, the number of sales of dozens of brands may add up to a large number, and it may even be the top spot to achieve a counter-offer strategy and buy these brands. The classmates are the victims of the street. Such sellers join hands with the decoration and engineering companies to jointly promote such low-quality, low-cost reinforced composite wood floors to consumers with their famous “promotion”.

The fifth stroke of the certificate Man Feifei

Since the quality of laminate flooring is indispensable, selling qualified products and non-qualified products can only be determined by the professional ethics and conscience of the business, and a large number of businesses are not subject to such restrictions. In order to transform low-quality, low-cost or qualified laminate flooring into qualified, “premium”, “imported” and other image-enhancing floors to consumers, merchants adopt a series of measures to pack inferior products. Image integration. In order to allow customers to believe that low-quality products are good products, a large number of circumstantial evidences, example books, inspection reports and other means are used to publicize, so there is a strange phenomenon in the strengthening of composite wood floors. Certificates are flying all over the world. Certificates include: Top Ten Brands in China Certificate, Consumer Trust Certificate, Quality Gold Medal Certificate, Import Customs Declaration, Forest Products Association, Consumer Association, Decoration Association Recommendation, Wood Flooring Association Recommendation, Green Building Material Certification, Waterproof Certificate, European Environmental Guarantee, European Flooring Association Certificate, 3.15 Quality Certificate , Shihuan card, product quality exemption inspection certificate, Kangju demonstration project certificate, quality Wanlixing, foreign environmental system certification, ISO1400 environmental management certification, ISO9001 quality and technical certification, national 30 well-being demonstration project certificate, provincial famous product certification, insurance The company undertakes guarantees, contracts for keeping promises, certificates of state authority testing, non-toxic certification, and hundreds of other certificates. Together with exquisite packaging and posters, can you believe it as a consumer?

Of course, I also believe that some of the cards are "true", but when you are buying, you must first examine who has the certificate and who is fake. Then you can buy the board. The Chinese people have the habit of believing in certificates. Under the promotion of a series of certificates, who would not be fooled?

Sixth trick so-called professional brainwashing

In order to achieve "competition" between inferior and qualified boards, the inferior board is selected in the same way as the qualified board in the shopping mall, and even exceeds the quality of the brand board. It is consistent with the qualified board in terms of product specifications, designs, prices, and promotional materials. In terms of publicity, using misleading methods, I said that my board is "XX deck", "all-drill" series, 18000 rpm super wear-resistant, 36,000 rpm super wear-resistant, how low the formaldehyde content of the product, how the substrate is hard ,Which consumers know how hard and soft the substrate is related to the amount of formaldehyde glue, where consumers can immediately determine how much the laminate floor wear is, where does the consumer know what the “XX deck” “full drill” means? What is the standard, is not the industry level, or misleading businesses, the final installation to you as usual ordinary laminate flooring, or low-quality laminate flooring, businesses to achieve the purpose.

Seventh move cheap good goods

In order to further achieve the goal of reducing the cost of strengthening composite wood flooring, measures such as reducing the substrate density and reducing the wear layer of aluminum oxide have become obsolete. Nowadays, some manufacturers have adopted formaldehyde glue instead of melamine ammonium glue, and white sugar substitutes. Formaldehyde glue, these laminate flooring is not only not wear-resistant, but no adhesion between layers and layers, waterproof, anti-deformation ability becomes weak, there are ordinary ink printing floor color, the results of the floor a few months to change color, Adhesive glue is replaced by white latex instead of D3 glue. The adhesiveness is reduced. The plastic film replaces the double layer with a single layer. Adding sand to the substrate increases the “weight” and “strength” of the substrate. The feeling of hardness. You have to ask how low the price of laminate flooring depends on how high the manufacturer's tactics are. In short, no matter how low the price is to sell, the merchant will also maintain sufficient profits, and the lower the price of laminate flooring, the higher the profit margin.

The eighth move has the reward of formaldehyde

Strengthened composite wood flooring has formaldehyde release, the detection method is divided into: Detection method Limitation Standard limit mark Perforation extraction method ≤ 9mg/100g E1 Dryer method ≤ 1.5mg/m3 E1 level climate chamber method ≤ 0.12mg/m3 E1 level three kinds of detection Methods, different values ​​and quality are the same, in order to cover the drawbacks of household pollution caused by formaldehyde emission, most businesses display test reports to consumers using climate chamber and desiccator tests. This will appear to be of low quality. Give the customer an illusion of almost no formaldehyde release. Some businesses have proved that the release of formaldehyde is small and they adopt high-value incentives. They promise that if they find that the formaldehyde content of their products exceeds the national standard, they will give it a prize, and the laminate flooring will be put on harmless clothing, causing illusions for the students.

Ninth move No complaints

The quality of the laminated wood flooring could not be distinguished with the naked eye, but the business people knew it well. They knew when the laminate flooring would be a problem. Before a large number of complaints from the customers, the company’s address and contact number were all replaced, and the mall was replaced with another brand. The label and door-head advertisements and publicity materials give an illusion that the shop owner has been converted and the brand has been changed. In fact, it is still the same owner who sells the same inferior board. These bosses have mastered the customer is: "cheap products, ten people met nine people in the heart of love," do not use this irrational consumer's mind to make a profit, but also to strengthen the floor business? Below ¥75.00/m2 (all inclusive), the market for laminate flooring is almost monopolized by these big kings.

The reason why the market is turbulent is the fact that strengthening composite wood flooring is a low-tech, low-input industry. A person who wants to produce laminated wood flooring must invest tens of thousands of yuan to buy a woodworking machine. Without technical secrets, there is no core technology protection (without patented technology or proprietary technology) among enterprises. Although enterprises know that XX is manufacturing inferior quality laminate flooring, they do not have the right to stop the spread of such behavior. If a company upgrades the laminate flooring and adds its own patented technology protection to the new generation of products, the new generation of laminate wood flooring market will be purified, consumers will not be deceived, inferior panels will naturally It disappears as if Microsoft, IBM, and Inter were never afraid of competitors. The market is in their grasp because they have the core.

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