Furniture Replacement Relay Promotes New Deal

There will be new initiatives to promote consumption in Beijing. The reporter learned from related channels yesterday that the replacement of furniture or the temporary replacement of home appliances from the end of last year will be the new policy for consumption in Beijing this year.

According to a person who did not wish to be identified, after the temporary replacement policy of home appliances for old products came to an end last year, the Beijing Municipal Business Department has been discussing new linkage policies that promote consumption, and “the consumption of housing and housing related products may become this year. the key of". The relevant person in charge of the Municipal Commission of Commerce also said during an interview with this reporter that the new pro-consumption policy will also take the form of “linkage” to create a relatively good policy environment, but the specific policy content of the commerce authorities has not yet been announced.

The source further disclosed that the trade-in of furniture may continue the policy of replacing old-fashioned home appliances. Jointly, several large-scale furniture retail outlets on the market will use several categories of commonly-used furniture as trade-for-new products, subsidizing them according to the percentage of new product turnover, and setting Cap.

In fact, the House of Actually started the trial trade-in activities in Beijing in September last year. Consumers who purchase new furniture can give the old furniture to the store for recycling. Regardless of the original price of the old furniture and how old or new it is, it will be offset by 5% of the turnover of the new furniture. If you take an old bed and buy a new bed worth 6,000 yuan, consumers can receive a cash subsidy of 300 yuan. This is the same as the idea of ​​the trade-in policy for home appliances that was previously implemented.

According to the above-mentioned sources, some companies have been implementing the trade-in of furniture, including Cheng Cheng Cheng and the House of Actual. “Originally, these activities were relatively fragmented, but through the instigation of the business sector policy, this consumer behavior may be further developed. This also complies with the habit of the Chinese people accustomed to spending on the move to their new home.” Wang Linpeng, CEO of the House of Faith, previously Said that at present, Beijing has eliminated over 1 million sets of old furniture every year, which means that 1 million sets of new furniture are needed in the market each year. According to the current market price of at least 3,000 yuan per set of furniture, the market demand for new furniture in Beijing exceeds 30 per year. 100 million yuan.

There are also people in the industry who are worried about the trade-in for furniture. Zhu Changling, chairman of the China Furniture Association, believes that furniture, household appliances, and automobiles are different. Most of the old furniture that is recycled does not have the value of secondary use after dismantling. “The trade-in can stimulate consumption, but the recycling of old furniture is currently in a relatively embarrassing situation. After the improvement of rural living standards, there is no need to purchase old furniture; if it is transported to poorer areas, the logistics cost is very high. If the business sector is The city's implementation of furniture trade-in should be considered to solve the problem of recycling old furniture."

Cheng Hong, the deputy mayor of Beijing, pointed out at the symposium on “Promoting Consumption and Maintaining Growth” that he worked hard to “extend, change, and link”, that is, extend business hours and pay attention to evening consumption; expand trade-in and trade-in commodity categories; various industries and trade unions Conduct marketing activities.

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