Hardware companies need to emphasize "headline strategy"

At 2:00 pm on September 14, 2010, Mr. Liu Pengfei, a staff member of Zhengzhou Xinhai Machinery Manufacturing Co., Ltd., was invited to visit the “interview” section of the hardware circle of the website. The topic was “Discussion on Marketing Strategies and Operational Skills of the Hardware Enterprise Forum”. , and the majority of netizens had a lively discussion. In the interview, Mr. Liu Pengfei dedicated his due diligence and carefully answered questions from netizens, which led many professional issues to be discussed here in depth. In the end, this interview ended successfully with the guests and netizens.

Using the forum's ultra-high popularity, it can effectively provide marketing communications services for enterprises. Increasing the popularity and so on mostly emphasize a strategy. For hardware companies, what strategies can forum marketing speak? In an interview, Mr. Liu Pengfei, an employee of Zhengzhou Xinhai Machinery Manufacturing Co., Ltd., said that forum marketing mainly focuses on a “headline strategy.” The specific writing of the title of the post mainly shows in several aspects:

(1) The headline must be attractive enough (the more thieves the better)

An embarrassing problem will make people think about it, it is easy to make people think about it, to give people a feeling of being able to hold a half face! Such as: "The dialogue between her daughter after the 00 and the mother after 80." This will arouse people's curiosity, it will naturally enter your topic, look at your stickers! So your click-through rate will be high! Of course, the topic should be related to the content.

(2) Doing the opposite and arguing

For example: I think Feng Xi is beautiful! I support Feng Jie's cosmetic surgery (wait and see). The content is not controversial. People just look at it and rarely leave a word! So content must be controversial!

(3) Learn to borrow light from others' hot posts

It is not easy to create popular posts. However, we can look for some postings with high rates on the forums, get reposted in other forums, and add their own signatures at the end of postings to advertise or add advertisements for promotion.

(4) In fact, short posts have more marketing effect

This is generally important. People who look at the general forum are impatient! Too long stickers, no matter how attractive it is, very few people can read it! So be sure to post short hair! How to post short hair? Short hair extensions do not tell you to shorten your stickers! Instead, it will be divided into multiple stickers to send them in the form of stickers! Just like a TV show, it is divided into multiple stickers! But remember not to exceed 7 stickers! And it can be posted at regular intervals so that others have the desire to wait. In addition, you can increase the popularity of postings.

(5) The most popular elements, the latest hot events, take the opportunity to speculate

**** The bride understands this as the facade of the forum, just like restaurants and shopping malls. First of all, regardless of the quality of the food inside, but there must be a good facade. It's refreshing to have a look. impulse. So you have to understand what the current netizens like most? What are you focusing on? What is the most popular and up-to-date hotspot event now? For example: Some time ago the South Korea and the US Navy, Shanghai World Expo, Guangzhou Asian Games and so on.