China plans to build 36 million sets of affordable housing in the 12th Five-Year Plan and 10 million sets of affordable housing in 2011. This will bring a huge market space for the paint industry. It is understood that investment in affordable housing projects in 2011 will reach 1.4 trillion yuan***. According to the 5% calculation of coating, it can drive the sales of 70 billion yuan. Even if it is reduced to 1%-2%, the demand for coatings will exceed 10 billion yuan. This will be a huge demand for coatings.
Coating companies should combine development with social benefits. Although the housing market is a new cake, not every company wants to get involved. Because the protection of the housing market and the normal commercial housing market is still very different. Requires high quality and low price, after all, it is not easy for companies to take a balance between quality and price. However, for those paint companies that want to get a share, in order to protect the housing market, I believe that profits should not be the most valued, there is something more worthy of the company to pursue - social benefits!
How can an enterprise do a good job in protecting housing first and product cost performance? It is undoubted that the product is ranked first. Whether the product has core competitiveness determines whether the company can continue its healthy development.
Safeguarding the house as a benefit project for the government, the cost must be controlled. The state launches a protective house to protect the housing problems of low-income and middle-income housing families. If a difficult family is located in a low-level society, the enterprise dares to despise the bottom line of social morality. Regardless of the corporate image, the use of problem coatings for the protection of housing construction will inevitably be rejected by society. The lack of integrity will also destroy the image and brand established by enterprises over the years. If paint companies can't guarantee even this basic product quality problem, how can they get the hearts of thousands of consumers? To ensure the construction of affordable housing, the paint company must be absolutely honest and trustworthy to the people and prevent problems.
At the same time, affordable housing is mainly small-sized and economical. The consumer groups are mainly low- and medium-income people. There is no shortage of well-educated white-collar workers, skilled workers, and general working-class workers. Their strict checks on consumption require that affordable housing be guaranteed. Furniture decoration must be "cost-effective" first. However, low prices do not mean that they can sacrifice the quality of their living environment. Paint companies should launch corresponding products based on the characteristics of affordable housing.
Second, services, talking about services, we all know the importance of services to sales. As the saying goes, "three-point paint construction is seven points." The construction effect is of course based on service. The homogeneity of China's paint market is serious. What does a paint company rely on to win the market? It is natural to rely on services. Manufacturers must provide competitive services and differentiate themselves from other manufacturers so that they can win the market and continue to attract consumers to purchase products to achieve profitability.
Coating companies must work together to provide services. On the one hand, they are the product's own services, such as: technical training, selling points and promotional points, color matching and proofing training, etc., to establish color matching centers, to help agents establish construction teams and standardize construction standards, etc. . On the other hand, it is beyond the commercial training of its own products, such as: store management, corporatization operation, distribution policy and price management, and customer management.
The above two points describe how paint companies should better seize the protection of the housing market. Basically, paint companies must protect the housing market in order to earn more profits. The author believes that social benefits are as important to paint companies. How can companies balance?
Safeguard housing project itself is a major project that benefits the country and the people and has positive social significance. First of all, improving the living conditions of urban low-income residents is an important issue for people's livelihood. Accelerating the construction of affordable housing projects is of great significance for improving people's livelihood and promoting social harmony and stability. Secondly, accelerating the construction of affordable housing projects has a strong driving effect on coatings and other related industries. Third, accelerating the construction of affordable housing projects has also created favorable conditions for expanding consumption in the future.
Such a big project that benefits the people if the paint companies take care of the immediate interests, it is actually a suspicion that the sesame lost the watermelon. If paint companies do their utmost to protect housing, they will bring huge and stable consumer groups to the company in the future. Many paint companies spend huge sums of money to do charity and love to improve the company’s social image. Of course, this is not to deny the paint company's love activities, but at present, the paint industry in China is still dominated by small and medium-sized enterprises, and they do not have the strength to make big ones. Charity events to enhance their image. Safeguard room is a great opportunity for a company to enhance its image. Coating companies should put social benefits in the first place, even if the reduction requirements are at least equal to the profits. Paint companies want to give more benefits to consumers, only such consumers can really remember you, fall in love with you! If paint companies can make good use of the protection of the housing market, paint companies will achieve a good harvest of profits and social benefits.
Companies are always pursuing profit maximization, but paint companies must not only take into account current real profits, but also take into account the social benefits of more profits in the future. Coating companies should better integrate development with the needs of society. Only in this way will paint companies win more opportunities for development and survival. Of course, in the future development, whether coatings companies can use the security housing Nuggets, they must rely on their own.
Coating companies should combine development with social benefits. Although the housing market is a new cake, not every company wants to get involved. Because the protection of the housing market and the normal commercial housing market is still very different. Requires high quality and low price, after all, it is not easy for companies to take a balance between quality and price. However, for those paint companies that want to get a share, in order to protect the housing market, I believe that profits should not be the most valued, there is something more worthy of the company to pursue - social benefits!
How can an enterprise do a good job in protecting housing first and product cost performance? It is undoubted that the product is ranked first. Whether the product has core competitiveness determines whether the company can continue its healthy development.
Safeguarding the house as a benefit project for the government, the cost must be controlled. The state launches a protective house to protect the housing problems of low-income and middle-income housing families. If a difficult family is located in a low-level society, the enterprise dares to despise the bottom line of social morality. Regardless of the corporate image, the use of problem coatings for the protection of housing construction will inevitably be rejected by society. The lack of integrity will also destroy the image and brand established by enterprises over the years. If paint companies can't guarantee even this basic product quality problem, how can they get the hearts of thousands of consumers? To ensure the construction of affordable housing, the paint company must be absolutely honest and trustworthy to the people and prevent problems.
At the same time, affordable housing is mainly small-sized and economical. The consumer groups are mainly low- and medium-income people. There is no shortage of well-educated white-collar workers, skilled workers, and general working-class workers. Their strict checks on consumption require that affordable housing be guaranteed. Furniture decoration must be "cost-effective" first. However, low prices do not mean that they can sacrifice the quality of their living environment. Paint companies should launch corresponding products based on the characteristics of affordable housing.
Second, services, talking about services, we all know the importance of services to sales. As the saying goes, "three-point paint construction is seven points." The construction effect is of course based on service. The homogeneity of China's paint market is serious. What does a paint company rely on to win the market? It is natural to rely on services. Manufacturers must provide competitive services and differentiate themselves from other manufacturers so that they can win the market and continue to attract consumers to purchase products to achieve profitability.
Coating companies must work together to provide services. On the one hand, they are the product's own services, such as: technical training, selling points and promotional points, color matching and proofing training, etc., to establish color matching centers, to help agents establish construction teams and standardize construction standards, etc. . On the other hand, it is beyond the commercial training of its own products, such as: store management, corporatization operation, distribution policy and price management, and customer management.
The above two points describe how paint companies should better seize the protection of the housing market. Basically, paint companies must protect the housing market in order to earn more profits. The author believes that social benefits are as important to paint companies. How can companies balance?
Safeguard housing project itself is a major project that benefits the country and the people and has positive social significance. First of all, improving the living conditions of urban low-income residents is an important issue for people's livelihood. Accelerating the construction of affordable housing projects is of great significance for improving people's livelihood and promoting social harmony and stability. Secondly, accelerating the construction of affordable housing projects has a strong driving effect on coatings and other related industries. Third, accelerating the construction of affordable housing projects has also created favorable conditions for expanding consumption in the future.
Such a big project that benefits the people if the paint companies take care of the immediate interests, it is actually a suspicion that the sesame lost the watermelon. If paint companies do their utmost to protect housing, they will bring huge and stable consumer groups to the company in the future. Many paint companies spend huge sums of money to do charity and love to improve the company’s social image. Of course, this is not to deny the paint company's love activities, but at present, the paint industry in China is still dominated by small and medium-sized enterprises, and they do not have the strength to make big ones. Charity events to enhance their image. Safeguard room is a great opportunity for a company to enhance its image. Coating companies should put social benefits in the first place, even if the reduction requirements are at least equal to the profits. Paint companies want to give more benefits to consumers, only such consumers can really remember you, fall in love with you! If paint companies can make good use of the protection of the housing market, paint companies will achieve a good harvest of profits and social benefits.
Companies are always pursuing profit maximization, but paint companies must not only take into account current real profits, but also take into account the social benefits of more profits in the future. Coating companies should better integrate development with the needs of society. Only in this way will paint companies win more opportunities for development and survival. Of course, in the future development, whether coatings companies can use the security housing Nuggets, they must rely on their own.
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