According to statistics, China's current safe market has a market potential of 50 billion yuan. If commercial safes are added, the overall market value will be as high as 70 billion yuan. However, the current domestic penetration rate of safes is less than 100%. The contrast between this strong market potential and the actual situation makes us wonder: Is safe entrepreneurs rich and do not want to earn?
In fact, the reasons for the low penetration rate of safes are just a few. The safe industry started relatively late in China, and the concept of people storing goods still stays at a relatively primitive level. Most of them use the items directly in drawers or common cabinets. In it, it's good to add a lock. People often think that safes are only used by special industries or appliances that are particularly well-to-do families. Therefore, the safe industry has not been able to develop at a faster pace and the scale of development has yet to expand. Second, there is a lack of good cooperation between safe companies. In order to achieve the centralization of the safe market, it is necessary to have enough safe companies to participate in it. We must unite to achieve mutual benefit and win-win results.
Although the potential of the safe market is huge, the safe market in China has not yet been opened, and these endless potential have not yet become strength. Nowadays, competition in all walks of life is fierce, and the safe market is no exception. Although the function of safes is already familiar to people, however, people only know a little about the difference between the advantages of different brands. Therefore, the safe market needs to start the brand, make good service, and strive to start from consumers, develop and occupy more market share, and form world-renowned brands such as Panpan and Wang Li in the safe industry. As a result, branding has become the key to safe companies' ability to turn market potential into marketing strength.
In recent years, the safe industry underwent multiple pressures. However, some stores have continued to expand in contradiction, expanding their operating scale, opening new stores, and many brands of safe merchants have also been expanded. The number of stores has soared, and rising operating costs have increased. , And homogenization of business, so that a lot of safe merchants have to withstand a huge test. In the current market situation, if the safe manufacturers want to break through, in order to counterattack, they must improve their own channels and do a good job of channel expansion and maintenance!
In addition, under fierce competition, safe manufacturers want to stand out in the national market, and they need to improve their overall quality. Safe products focus on quality and technology. In recent years, people have become more and more demanding on the functions of safes. Safes with a single anti-theft or fireproof function have become more and more difficult to meet the needs of users. How to integrate anti-theft, fire prevention, anti-magnetic two or three functions in one, become a new vane for the development of safes, so companies must follow up on the quality and technical level.
The safe industry is developing at a crossroads to ensure that product quality has become the most important task for this industry to become mature. Therefore, the industry media HC Entity Protection Network launched the “Huicong 2012 Top Ten Chinese Brand Entity Protection Industry Selection Awards†activity. The brand selection will increase the influence and competitiveness of enterprises while allowing these corporate brands to stand out among numerous security brands and become a well-known brand in the industry. It is particularly important to promote justice and establish the brand image of the industry, and to push truly outstanding enterprises to consumers. The selection of the top ten brands will be a pioneering activity in praise of industry elites and the promotion of the spirit of the industry. Through selection, enterprises that are truly innovative and have excellent product quality will be selected. Through the spread of numerous media, brand awareness and industry authority will be established. This will become an example for the entire industry and become a new benchmark for the development of the industry. Unveil the mystery of the top ten companies in the industry, and show their own stage to truly innovative, product-quality companies. The brand will become a powerful guarantee and symbol for the company to occupy the market and obtain the best benefits and good reputation.
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