The center of the development of the central and western regions, Sichuan has a reputation as a "nation of the country" since ancient times. After Chongqing was listed as a municipality, its economic and political status was even more important. In particular, after the devastating Wenchuan Earthquake, everyone paid more attention to this area. What is the development status of the hardware tool industry in this region? In response, we conducted research on more than 40 distributors in this area.
Market Overview The hardware tool industry is a traditional industry, but it is still a marginal industry in industry and has not become a mainstream industry. The reasons are not related to the limitations of the industry itself, apart from the impact of the external environment. Compared with China's Guangdong, Jiangsu and Zhejiang, the market competition in Sichuan and Chongqing is relatively moderate.
The development of the hardware tool industry in this region of Sichuan Province has its own characteristics. The hardware tool industry in this area of ​​Sichuan is mostly engaged in agency and distribution, and there are fewer independent brands. Through the exchanges with distributors in this area, it is not difficult to find that the market in this region is relatively favored for low-end products. Therefore, some small businesses seize the psychology of consumers wanting to save costs, do not pay attention to product quality and service, and disrupt the order of market competition. , causing the market to have some confusion. In view of the industry characteristics of the hardware tool industry, there will be a sales season every year from the Lunar New Year to the solar calendar in May. Afterwards, this period of time will be somewhat more or less declining. The impact of the financial crisis is not the most important. the reason.
It should be said that there is a certain link between this situation and the economic development of the entire region. Consumer demand also directly influences market fluctuations, consumer perceptions, and considerations of cost and other factors, resulting in a large demand for low-end products in the market. It also caused some confusion in the market. When the problem has been clearly manifested and has had an impact on the healthy and orderly development of the industry, it will inevitably cause a high degree of concern within the industry. “Frozenness is not a day's cold.†Of course, solving the problem will also require a process. The problem is that companies must have a clear understanding of the issues that exist in the industry and actively explore solutions. Through the amalgamation of the channels and the market, the adjustment of the market structure has gradually taken place.
Quality and price are still the dominant factors in the market in this region. In this survey, the most talked about by distributors is quality and price. Quality is the lifeline of a company's development, because product quality is directly related to consumers' own interests, and consumer cost is also a top priority, so consumers are also quite sensitive to prices. From the dealer's feedback, the product quality and price are also the focus of the buyer's most concern. For instance, Hua Xiaoqiang, general manager of Chongqing Yuzhong District Changzheng Hardware & Tools Co., Ltd., and Li Yonggang, manager of Sichuan Shengdian Electric Equipment Co., Ltd., all mentioned the desire to increase the product's price/performance ratio.
The after-sales service system needs to be further strengthened and perfected. The investment and construction of a company solely on the product itself can no longer be separated from other companies. Firms who are willing to focus on product after-sales services will also have more advantages. Throughout this region, after-sales service is still a weak link for many hardware and tool companies, so there is still much room for improvement.
Market Overview The hardware tool industry is a traditional industry, but it is still a marginal industry in industry and has not become a mainstream industry. The reasons are not related to the limitations of the industry itself, apart from the impact of the external environment. Compared with China's Guangdong, Jiangsu and Zhejiang, the market competition in Sichuan and Chongqing is relatively moderate.
The development of the hardware tool industry in this region of Sichuan Province has its own characteristics. The hardware tool industry in this area of ​​Sichuan is mostly engaged in agency and distribution, and there are fewer independent brands. Through the exchanges with distributors in this area, it is not difficult to find that the market in this region is relatively favored for low-end products. Therefore, some small businesses seize the psychology of consumers wanting to save costs, do not pay attention to product quality and service, and disrupt the order of market competition. , causing the market to have some confusion. In view of the industry characteristics of the hardware tool industry, there will be a sales season every year from the Lunar New Year to the solar calendar in May. Afterwards, this period of time will be somewhat more or less declining. The impact of the financial crisis is not the most important. the reason.
It should be said that there is a certain link between this situation and the economic development of the entire region. Consumer demand also directly influences market fluctuations, consumer perceptions, and considerations of cost and other factors, resulting in a large demand for low-end products in the market. It also caused some confusion in the market. When the problem has been clearly manifested and has had an impact on the healthy and orderly development of the industry, it will inevitably cause a high degree of concern within the industry. “Frozenness is not a day's cold.†Of course, solving the problem will also require a process. The problem is that companies must have a clear understanding of the issues that exist in the industry and actively explore solutions. Through the amalgamation of the channels and the market, the adjustment of the market structure has gradually taken place.
Quality and price are still the dominant factors in the market in this region. In this survey, the most talked about by distributors is quality and price. Quality is the lifeline of a company's development, because product quality is directly related to consumers' own interests, and consumer cost is also a top priority, so consumers are also quite sensitive to prices. From the dealer's feedback, the product quality and price are also the focus of the buyer's most concern. For instance, Hua Xiaoqiang, general manager of Chongqing Yuzhong District Changzheng Hardware & Tools Co., Ltd., and Li Yonggang, manager of Sichuan Shengdian Electric Equipment Co., Ltd., all mentioned the desire to increase the product's price/performance ratio.
The after-sales service system needs to be further strengthened and perfected. The investment and construction of a company solely on the product itself can no longer be separated from other companies. Firms who are willing to focus on product after-sales services will also have more advantages. Throughout this region, after-sales service is still a weak link for many hardware and tool companies, so there is still much room for improvement.
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