Security IT is obvious

Security IT industry, Internet and big data is the long-term trend of IP-based security networking popularization, security system is constantly expanding in the construction and application level, security "IT" has become a trend. For security companies, it is necessary to extend the industrial chain, expand upstream cloud storage and cloud computing, extend the downstream terminal products, and build a complete industrial chain based on video surveillance platforms to meet the challenges brought about by security IT. opportunity. With the advent of the 4G network era, surveillance videos can be transmitted through mobile terminals, making it possible for the development of the civilian market. Big Data Analysis Opens the intelligent monitoring and security operation market, public security alarm functions, face recognition functions, data analysis and other functions have gradually become the focus of attention of users. Under the new technological conditions, the security industry will have a new business model.

Concentration of security equipment market has further increased This year's price war is the focus of market attention. The phenomenon of IPC prices falling sharply was mainly caused by: First, the popularity of IPC, the increase in low-end demand, which led to the decline in the average IPC shipment price; Second, large-scale manufacturers rely on technical strength, scale effect and brand advantage to take the initiative offensive. Dominate the market. Judging from the long-term trend, the video surveillance industry has shifted from product competition to system solution competition, and the trend of industry concentration is inevitable.

Government investment is expected to speed up, and integrators welcome new opportunities for growth. At the beginning of the year, the market generally expects that the large government projects this year will increase compared with last year. However, actual progress was lower than market expectations. The audit of the local government financing platform led to delays in the approval of some projects. With the victory of the Third Plenary Session, it is estimated that there will be a trend of acceleration in government projects in the next year. The integrators benefit from the increase in the scale of security projects, the increase in network and platform construction requirements, and the potential to achieve cross-regional development and become bigger and stronger in the future.

Security Equipment Enterprises Open Overseas Markets This year, Haikang and Dahua have achieved rapid growth in overseas markets, and the rapid growth trend will continue in the future. First, India, Brazil and other emerging market countries have experienced rapid growth. Compared with domestic markets, India and other markets are still in the early stages of development, and there will be strong demand for security equipment in the future. Compared to Europe and the United States and other developed countries, the developing countries’ market does not exclude Chinese brands, and it is more cost-effective. Haikang and Dahua have deployed ahead of schedule in these countries and have now mastered the first-mover advantage. Second, gradually open the European and American markets. Hikvision has worked hard in Europe and the United States for many years. The brand has accumulated a certain amount of time and its customer acceptance has improved significantly. Dahua shares rely on ODM and established cooperative relationships with Axis, Honeywell, and Ph.D. Reliance on engineers is relatively cheap but responsive, and shipments are growing rapidly.