In any industry, market trends will give decision makers an opportunity to assess the status quo and make decisions before the competition begins. The trend of the packaging industry is related to the continuous development of metal materials in recent years. Recently, shaped cans and attractive packaging have become models of innovation and will become the mainstream of the market in the future.
The international beer brand company Heineken invested the first 330ml specially designed beer can in Australia in early June 2005. This shaped can is in the form of a keg. In the past, it has only appeared in the U.S. market. In Australia, Stunning special appearance of the jar is still the first time. Now practice has proved that Heineken beer is very suitable for canned cans. Heineken is gradually forming a new trend in Australia for the first time into the special-shaped cans. This latest 330ml special-shaped can makes Heineken gain new reputation. In the past, it was only beneficial in the US market, and now this "kettle" has completely occupied the Australian market. The traditional aluminum can beer has held a very stable position in the Australian market for a long time, and the sales volume of canned beer is increasing. Together with this new special-shaped can, Heineken provided a creative promotion to the entire market. Heineken spokesman said: "From June onwards, this shaped canister has been used in high-level food retailers." The success of the Heineken shaped beer can in Australia has once again set the sights on the background of this new technology and its prospects.
As early as 1996, Toyo Seikan Kaisha of Japan developed a shaped iron can, and won a gold medal at the Cannex 1997 exhibition. The technology used was the "Pascal" principle. In 1997, Crown began testing shaped aluminum cans. The president of Crown Cork & Seal said, "Coke, Pepsi and other big non-alcohol producers are all optimistic about the can-shaped cans. Now Crown's rapid entry into the beverage company is like the expansion of canned cans in the United States and the United Kingdom. It has very good economic benefits. Others I just want to put it into a functional beverage." Shaped cans have gradually become the most recognized product for consumers. In the spring of 1999, the can-shaped cans made by Crown cork & Seal for Heineken were already popular in the US market. In 2000, Ball designed two pieces of aluminum cans based on the use of high pressure water forming technology. They are supplying Miller Brewing shaped cans in Phoenix and San Diego. “The future of cans depends mainly on high-margin beverage products,†explains Jim Fisher, market director at Ball. “The beer industry is highly profitable and hygienic, and it is worth investing heavily to develop canning technology.†By 2001, Crown produced special-shaped cans have been widely used in Heineken, England and Europe. At the same time, in 2001, Anhenser-Busch released the “teardropâ€-16-oz special-shaped cans, also produced by Crown, for Michelob and Michelob Light beer. Crown also produces profiled cans at Braunston, UK and Sugar Land, Texas. Its production capacity reaches 250 million cans, respectively. Based on the maturity of the profiled technology, Crown Corporation has incorporated a molding system patent whose molding method is mainly to blow up the model with air or heat. Crown’s president stated: “We never touch the interior coating because it is very important for the beverage company.â€
While Crown Company is focusing on selling shaped cans, its peers are not standing by. Australia's Amcor has introduced a VB375ml profiled canister in 2003 and is mainly used in Carlton & United Breweries in Australia. This canister is a limited edition and is mainly used to celebrate international cricket matches held there. The VB jerseys profiled cans are designed to be very unique. On one side are the VB slogans that are embossed on the other side of the player, twelve different shirts, and 12 athletes' cartoons. Amcor combined with CUB, its external trademark and specially designed Igloo Marketing to develop the can design. The company claims that the new cans will provide a high degree of touch and a difference compared to the current VB375ml cans, which is known as the combination of the VB trademark and the VB series of each international cricket competition. After negotiating with the patented rights-sharing agreement of Crown Cork & Seal Technologies, Amcor announced in January of the following year that he had produced special-shaped cans in Australia for markets such as beer, alcohol mixtures and soft drinks. Amcor has installed production equipment at its beverage plant in Rocklea. Its annual production capacity is 250 million cans. Daniel Corrs, manager of Amcor beverage cans company, said: “We introduced the decision to enter the Australian market with canned canning technology based on the latest packaging conclusions provided by our organizing committee – to enhance customer production. VB polo shirts shaped cans are our close cooperation with CUB. As a result, the pursuit of new packaging products creates additional benefits in the highly competitive beer market.When producing this new product, the cans must first be printed, and then the final cans must be quickly produced by special molding machines using high-pressure air. Instead of metal models, both symmetrical and asymmetrical forms will form." Amcor believes that its profiled tank production capacity will give users many other opportunities, not only in Australia but also in other international beverage markets.
Shaped cans are also attracting much attention in Japan. In 2003, Daiwa won the annual Can Can Award at the "Cannex Asia" exhibition in Singapore. This award from Daiwa was attributed to the development of a 355ml aluminum beverage can featuring a spiral pattern with embossed and supplemented graphics. It was put on the Japanese domestic market for the first time in March of that year. This jar is specially produced for rice wine producer Takara. Its 7% alcoholic fruit blend is called Sukish. In English it means "I like it". Daiwa won a gold medal in the field of three-piece beverage cans thanks to the 150ml of shaped cans for Geogia Royal Coffee (a Coca-Cola product). In addition, Daiwa won the jug prize for the first time in 2000 for its bottle. The jar is a bottle-shaped, polymer-coated aluminum container with a screw cap (this is used in various brands in Japan and is already very popular). In February, Kraft Food of the United States made its debut for its Capri Sun fruit drink.
Although Daiwa tinning was generally awarded in 2003, it won a silver prize in the field of two beverage cans (greater than 250ml). Because, the Gold Award was given to the American CCL Container Company due to its 14-oz aluminum profiled canister, the Mistic RE fruit drink for Snapple Beverages, which features a lid that can be automatically opened and closed. “At CCL Containers, we were adored for winning two Cannex awards in different directions,†said Ed Martin, Connect, vice president of marketing at Norwalk. “Cannex is always the most prominent among the can makers in the world, so the fierce competition will produce more successes. As a reward for our efforts, we are very happy to receive this award in our core aluminum gas. Fog tank business is just like in the dynamic beverage can market. The theme of these two awards is technological innovation and product differentiation. Whether it is about beverage aluminum cans or can packaging, we believe we will see in North America. And this form of packaging in Europe will be seen." Can packaging has some advantages, Martin said: “It won't break, reprint, and provide full UV protection. Because of the thermodynamic properties of metal, it stays cooler than PET or glass. In determining CCL container company as After the bottle maker, we have received the consumer's contact with us, created the inspiration for creating art, wrote the song or used the package as a prop to play on TV. This package was awarded the Grammy in the United States in 2003. I think you will say that at some point in the future, this packaging will be different."
With China's accession to the WTO, some related industries have seen a trend of increasing production. This phenomenon will inevitably lead to a double increase in domestic demand and export commodities in the metal packaging industry. In the next few years, there will be more space for the development of metal containers in China. In particular, the vigorous development of deep processing of agricultural and sideline products and the development of environmental protection industries will require large amounts of metal barrels and canisters. This is undoubtedly a great opportunity for China's vast metal packaging enterprises. In the past two years, the continuous and significant increase in the price of the world's tinplate has promoted the commercialization of new technologies, while equipment manufacturers have tried to improve their production efficiency and save materials, while still maintaining the ability of manufacturers and fillers of cans. It is distressing to prevent the infringement of counterfeit products. Therefore, the special-shaped can forming technology that is more novel in shape, better in visual effect, better in feel, and stronger in brand protection ability is a selling point that world-class can manufacturers have dreamed of. Special-shaped cans are divided into tins and aluminum cans from the material; moldings are shaped, bas-relief, shrinking, punching and closing. Product applications include beverage aluminum cans, beverage steel cans, aluminum aerosol cans, tinplate aerosol cans, and tinplate cans. These technologies have developed rapidly in less than 10 years abroad, showing that consumers' demands for quality of life are increasing day by day and that the appearance of daily necessities is becoming more and more important. Our analysis of the feasibility of the can-shaped cans market shows that the biggest problem in domestic development is not only the introduction of technical barriers, but also the relatively high cost of special-shaped cans on prices. Can a consumer accept the appearance of a profiled can while also accepting its price? After investigation, the prices of special-shaped cans are of great flexibility to insecticides and beverage cans. However, due to the special ornamental effects and anti-counterfeiting functions of air fresheners and car care products, branded products can be Higher prices are accepted and there are market advantages. And for different ages of consumers, there are certain differences in the market potential of shaped cans. Of course, we will wait and see who will lead the domestic market.
With China's accession to the WTO, some related industries have seen a trend of increasing production. This phenomenon will inevitably lead to a double increase in domestic demand and export commodities in the metal packaging industry. In the next few years, there will be more space for the development of metal containers in China. In particular, the vigorous development of deep processing of agricultural and sideline products and the development of environmental protection industries will require large amounts of metal barrels and canisters. This is undoubtedly a great opportunity for China's vast metal packaging enterprises. In the past two years, the continuous and significant increase in the price of the world's tinplate has promoted the commercialization of new technologies, while equipment manufacturers have tried to improve their production efficiency and save materials, while still maintaining the ability of manufacturers and fillers of cans. It is distressing to prevent the infringement of counterfeit products. Therefore, the special-shaped can forming technology that is more novel in shape, better in visual effect, better in feel, and stronger in brand protection ability is a selling point that world-class can manufacturers have dreamed of. Special-shaped cans are divided into tins and aluminum cans from the material; moldings are shaped, bas-relief, shrinking, punching and closing. Product applications include beverage aluminum cans, beverage steel cans, aluminum aerosol cans, tinplate aerosol cans, and tinplate cans. These technologies have developed rapidly in less than 10 years abroad, showing that consumers' demands for quality of life are increasing day by day and that the appearance of daily necessities is becoming more and more important. Our analysis of the feasibility of the can-shaped cans market shows that the biggest problem in domestic development is not only the introduction of technical barriers, but also the relatively high cost of special-shaped cans on prices. Can a consumer accept the appearance of a profiled can while also accepting its price? After investigation, the prices of special-shaped cans are of great flexibility to insecticides and beverage cans. However, due to the special ornamental effects and anti-counterfeiting functions of air fresheners and car care products, branded products can be Higher prices are accepted and there are market advantages. And for different ages of consumers, there are certain differences in the market potential of shaped cans. Of course, we will wait and see who will lead the domestic market.
Hangzhou Zhongliang Meite Container Co., Ltd. Sun Huadong Zhang Junhua