Price increase
"Oil you go up", "Garlic you ç‹ ", "Sugar Gaozong", "Beans you play"... Since October this year, a series of new words related to price increases have continued to emerge, and there is no corresponding building materials industry. The vocabulary describes the price hike, but the fact of price hikes cannot be ignored.
At the beginning of December, Ms. Zhang, who was renovating the house, told reporters that she had seen a set of extra bed headboards with a price of 2,600 yuan last month. At that time, she thought that the furniture was not urgent, and she could delay the purchase and then did not pay. When I went to see it a few days ago, the merchant insisted on 2,750 yuan. "I knew that the impact of the price increase was so great that I should pay immediately."
This phenomenon is by no means accidental. When visiting the Red Star Macalline, the Real Home, the Phoenix Famous City, and the East Building Materials Home Market, the reporter found that prices of some products such as flooring, soft furniture, cabinets, bedding, and hardware furniture all rose slightly. Bathroom and tile products have been raised by about 5% to 10% compared with the beginning of this year. The same toilet is only sold for 1,000 yuan at the beginning of the year. At the end of the year, it may cost nearly 100 yuan. According to industry insiders, with the increase in prices of plates, sponges, paints, hardware, etc. and the increase in labor and transportation costs, the prices of building materials have risen slightly.
Promotion
The price of goods is rising, but this does not mean that consumers only have to pay more to get the ideal items. In 2010, building materials dealers still launched a wide range of promotional activities. As long as consumers actively participate in these promotions, it is not difficult to find some cheap and good products with a pair of "eyes".
Huang Junjian, the chairman of Henan Jintai Building Materials Co., Ltd., told reporters that although the cost of the products is improving, on some special dates, such as “Eleven Consumption Golden Weekâ€, Thanksgiving Day, and anniversary celebrations, many brands will launch a large scale. Let the activities, and sometimes the limited purchase of specials. “A flush toilet sells for less than 300 yuan. This Jedi is below the cost price.†He said that in order to attract popularity and expand the reputation in the minds of consumers, companies sometimes launch products that are similar to ultra-low prices. At this time, the purchase is absolutely worth the money.
Throughout the year's promotional activities, the reporter found that the president's signing has become a unique promotion model for the Central Plains building materials industry. In 2009, “President’s signing†has become a new sales model in Beijing. However, 2010 is the year in which the Zhengzhou industry will carry forward the “president’s signing†model.
At first, the signing model was initiated by a single furniture building brand. “The customers who signed the sale on the same day can enjoy the unprecedented price of the president’s signing.†This kind of gimmick has made many consumers feel excited and the brand has gained a lot, but at this time The influence of the model is only the fire of the stars, and there is no potential for the original. It is the addition of such large-scale integrated stores such as Red Star Macalline and Real Home, which makes the “President’s Signing†model a practical promotion means to deeply penetrate the hearts of consumers, and also allows “President’s signing†to become “discounted†and “returnedâ€. Tickets are juxtaposed with the regular promotion model. Near the end of the year, with the signing of the president held in conjunction with the home store, not only did the brands complete the “year-end impulse†sales task, but consumers also got tangible benefits.
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