Recently, the "big landlord" of China's furniture industry, Red Star Macalline (view map) Group issued a strategic alliance signing notice to a number of brand furniture companies, the notice requires these alliance enterprises to pay a deposit of 2 million yuan to the Red Star Group, promotional advertising fees 80 Ten thousand yuan, and made stringent requirements for enterprises to enter the Red Star Group's newly opened shopping malls. The reporter of the furniture channel learned that this tough notice of Red Star immediately triggered a huge response from the industry. Furniture companies expressed their opposition to the association, and some enterprises clearly expressed their firm resolute resistance. After research by local furniture associations, it was agreed that the Red Star Group did not consider the practical difficulties of the furniture manufacturing enterprises, and some of the provisions damaged the fundamental interests of the manufacturing enterprises. At the same time, the Red Star Group's move is not conducive to the long-term healthy development of the furniture industry, which is not conducive to the harmonious win-win situation of the entire industry; at the same time, other well-known commercial platforms also clearly stated that if individual brand manufacturers sign a contract with Red Star, they will also be levied. Fees to show balance. So on the evening of December 20th, in the case that the major furniture associations and the Red Star Group communicated ineffectively, the furniture industry associations, chambers of commerce and the Guangdong Furniture Chamber of Commerce in Dongguan, Shenzhen, Hong Kong, Zhongshan, Foshan and Shunde were targeted at Red Star Beauty. Kailong Group has received a 2 million yuan alliance guarantee deposit from a number of furniture manufacturing enterprises, and issued a boycott notice. The notices said: All associations and chambers of commerce jointly called on member companies to maintain a harmonious development of the market with a strategic vision of maintaining the long-term development of the furniture industry. With a high sense of social responsibility, consciously resist the improper requirements of the Red Star Group, do not sign an alliance agreement with the Red Star Group and do not pay the relevant funds. The progress of the boycott caused by the red star Macalline will increase the resistance, and the furniture channel will continue to pay attention. Full text of the boycott notice issued by the Chamber of Commerce of the Seven Associations
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