Abstract There is a jade stone museum with more than 700 rare jade ornaments, one of the largest Brazilian agate stones in the world, up to 4 meters. Here, there are five rare and most luxurious plates in the world. Warehouse", here...
Here, there is a jade stone museum with more than 700 pieces of rare jade ornaments, one of the world's largest specifications of Brazilian agate stone, up to 4 meters; here, there is the world's rarest and most luxurious large plate "No. 5 Warehouse", here is the first town of China's stone. Into the high-end decorative market, today's China's first stone processing area has set off a "luxury" style. Release stone color
Tourmaline, natural crystals, corals, jade and other rare jade from all over the world come together, and into the jade stone museum of Dongxing Stone, it is inevitable to be attracted by this valuable stone boutique. According to Lu Dawei, deputy general manager of Dongxing Group, since the end of 2011, “East Star Jade Art Stone Museum†and “Luxury Stone Boutique Banquet Hall†have been collected, and hundreds of natural jade and jade have been collected from all over the world.
Taking the high-end luxury route, there has been a big whirlwind in the water head stone industry. The "No. 5 Warehouse" of the Yingliang Group is placed in the center of the tens of square meters of navy blue slabs, and the "2013 popular colors" label is attached. "To seize the high-end field, the water head stone industry should release the popular color of stone." Liu Liang, chairman of Yingliang Group, said that the release of the popular color is in the hands of a few international stone giants, who hold the pricing power. Operating the “high-end brand†of stone for five years, now “No. 5 Warehouse†is the only stone luxury exhibition hall in China that integrates art exhibition, plate sales and luxury experience. It collects more than 200 kinds of stone materials.
The first stone brand in Shuitou Stone Industry may be Lingyun Jade Company. At the Shitou Stone Expo three years ago, the company’s first jade boutique has become an alternative in the industry. Nowadays, more than a dozen specialty stores have been opened in first-tier cities such as Shanghai and Beijing, and the brand has also formed a certain popularity in China.
Get rid of low-end competition
"Responding actively to the government's call for promoting the 'secondary start-up of private enterprises' and accelerating the transformation and upgrading of the stone industry." Speaking from engineering large sheet processing to entering a new jade processing field, Lu Dawei bluntly said that stone processing and sales "going" "The times are gone forever, mastering the scarce resources of stone, taking the finishing route, spelling the added value of stone or the competitiveness of future stone enterprises.
"Shuitou stone industry must accelerate transformation and upgrading, and go to the high-end link, extending to the stone service field, becoming an inevitable direction." As the president of the national industry association, Zou Chuansheng has a say in the changes in the Chinese stone pattern. Similarly, as a new representative of the water head stone industry, Liu Liang also believes that the water head needs a large number of enterprises to take the boutique route, adhere to the high-end leading strategy, is expected to narrow the gap with the Italian international stone capital - Carrara. "Carrara leads the development trend of the world stone industry with modern technology and high-end products, and controls the pricing power of the global stone industry." Liu Liang said that most of the stone enterprises in Quanzhou are still relatively traditional in production and processing, and must take high-end. We will develop a path of development and completely get rid of the vicious circle of low-end competition.
Enter the home of ordinary people
At present, many enterprises have collectively taken the high-end route, which is also a fancy to the domestic consumer market upgrade. Liu Liang said that high-end products can also enter the homes of ordinary people. The residential decoration may be full of splendid use of a high-end art stone in the living room, so the potential market is huge.
Lu Dawei revealed that the jade processing entering the high-end decoration market has become an important development direction for enterprises. “The entire jade project has set up more than 100 technical teams.†According to the introduction, the company spares no expense to tap the elite of the jade processing industry from all over the country and form the largest team in the current water head industry. Shuitou Stone Enterprise has experienced rapid development of the “Golden Decade†and accumulated abundant funds to lay the foundation for the search for scarce stone resources in the world. Combing this development trajectory, it is not difficult to find that five or six years ago, from the stone processing, stone trade, to the upstream of the operation of stone mines, has become a direction of many large stone enterprises. Today, stone companies that master stone mines around the world are becoming pioneers in the high-end field of stone.
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