In 2010-2011, people are gratified to see that many companies have begun to pay attention to brand building, good at word-of-mouth communication, and insist on quality. However, there are still some companies that dare to take risks and disregard the quality of products that consumers value most, and bring unqualified products to the market. Listed below is the annual quality supervision bureau, the State Administration for Industry and Commerce, the Beijing Municipal Bureau of Quality Supervision, the Beijing Municipal Administration of Industry and Commerce, the China Consumers Association and other authorities in an annual period from July 1, 2010 to June 30, 2011. The ten representative brands that have been publicly exposed to the unqualified product quality during the sampling inspection, because these brands are well-known in the industry, have been listed on the “black list†of quality, deservedly become the “protagonist†of the industry, nailed to it. The shame of the year. The quality of the "black list" protagonist 1 HUIDA Huida faucet â– on the list reasons: pipe thread accuracy and other unqualified September 2, 2010, the State Bureau of Quality Supervision released "2010 ceramic sheet sealing nozzle product quality national supervision special spot check products And its business list. The kitchen faucet produced by Zhongyuan Plumbing Foundry of Shuikou Town, Kaiping City, Guangdong Province, with the trademark “HUIDA Huidaâ€, model DN15HDA112XH, and production date of March 18, 2010, due to pipe thread precision, acid salt spray test and hot and cold water The sign failed to be exposed. Comments: People are familiar with Huida, not only because the popular movie star Sun Hao is the spokesperson of its brand image, but also because it is a veteran home furnishing enterprise with more than 20 years of history, it is famous all over the country. Although the quality problem of this time is the foundry factory that Huida is looking for, Huida should take the lead and think about how to truly control the quality, even if it is a "OEM" product. The quality of the "black list" protagonist 2 Pierre Cardin home textiles â– on the list reasons: the excellent fastness of the test is not in line with the standard October 9, 2010, Beijing Municipal Bureau of Industry and Commerce issued "the quality monitoring of bed products in the circulation field result". The results showed that the four-piece set of the trademark "Pier Cardin" produced by Shanghai Pierre Cardin International Co., Ltd. authorized by Shanghai Pierre Cardin International Co., Ltd. was found to be unqualified because the color fastness was not up to standard. Comments: Like Huida, Pierre Cardin is also planted in the hands of “OEMâ€, but there is a difference. The “OEM†Shanghai Baolai Home Textiles is not a nameless generation, but a “Da Runfa†and “ There are many well-known brands in the supermarkets such as Wumei, and there are many specialty stores in the country. Such a background textile brand that cannot be underestimated has a quality problem, which naturally makes consumers feel a bit chilling. The quality of the "black list" protagonist 3 Yi round wooden door â– on the list reasons: impregnation and peeling performance is not qualified December 10, 2010, the China Consumers Association announced the comparison of 21 wooden doors produced by 21 companies. The results show that there are five kinds of solid wood composite doors that are classified as unqualified products due to their low impregnation and peeling performance. Among them, the "Yiyuan" solid wood composite door produced by Beijing Anju Yiyuan Industry and Trade Co., Ltd., a well-known brand in the Beijing market. . The impregnation and peeling index is mainly manifested in the gluing performance between the various layers of the wooden door under humid conditions. The better the impregnation and peeling performance, the better the moisture resistance and the longer the service life. Comments: Online Baidu "Yiyuan" news, the home page is how to innovate the profit model, tell you the best way to identify high-quality wooden doors, judge the quality of wooden doors, and so on, it is an industry expert. It is such an "industry expert" that its products have not met the basic requirements of moisture resistance, and I do not know what confidence to preach to consumers online. The quality of the "black list" protagonist 4 Lushuihe plate â– list reasons: "quiet bending strength" failed December 23, 2010, Guangdong Provincial Bureau of Quality and Technical Supervision released "2010 Guangdong food machinery and other 10 products regularly monitored Inspection Quality Status Announcement. The sampling results showed that the trademark of Lianzhou Jisen Wood Co., Ltd. was named Lushui River, the specification model was 1220mm×2440mm×16mm, and the production date was September 1st, 2010. The “static bending strength†was found to be unqualified. . Comments: When the furniture companies advertise their own products with good quality, they are used to boasting that "we use the Lushuihe plate" and "Lushuihe", which represent the brand and quality. However, it is such a famous plate brand, but it has been on the “black list†of quality, which is embarrassing. I really don’t know what quality the furniture produced with it can talk about. Although this is the problem of Jilin Sengong's “factory factory†in the south, it is the “Lushuihe†brand of Jilin Forest Industry and the symbol of quality. Quality "Black List" protagonist 5 Songbao Kingdom children's furniture â– List reasons: Surface physical and chemical performance requirements are not up to standard December 23, 2010, Guangdong Provincial Bureau of Quality and Technical Supervision released "2010 Guangdong food machinery and other 10 products regularly Supervision and Inspection Quality Status Announcement. Of the 2,113 batches of 1547 produced, 440 batches were unqualified. Among them, Shenzhen Senbao Jiayu Co., Ltd. has a trademark called Songbao Kingdom, SP-C001S with a production date of October 21, 2009, due to surface physical and chemical properties (film resistance). Achieved the standard, was identified as a non-conforming product. Comments: On the official website of Shenzhen Senbao Jiayu Co., Ltd., the “Songbao Kingdom†is positioned as “professional children and children pine furnitureâ€, and its quality is described as: creating a pollution-free, green, environmentally friendly, global youth and children. A healthy world. Such ambitions are self-proclaimed, but even some of the basic indicators required by national standards are not up to date, and what "professional" is boasted! The quality of the "black list" protagonist 6 city window furniture â– list reasons: formaldehyde emission is not qualified February 11, 2011, Hunan Province Industry and Commerce Bureau Red Shield Information Network "administrative bulletin" column, a "fourth in 2010 The Quarterly Circulation Sector Commodity Quality Monitoring Circular published the results of commodity inspections in various fields. Of the 30 sets of furniture samples taken by 30 distribution units in Changsha, Xiangxi Autonomous Prefecture, Shaoyang and Huaihua, 19 samples were unqualified. Among them, Dongguan City Window Furniture Co., Ltd. produced a bedside cabinet with a specification of 457, which was not qualified for formaldehyde emission and was on the “black listâ€. Comments: 2011 is the tenth year of the window of the city. The emission of formaldehyde detected on this important node is unqualified. It has to be quite embarrassing: at the crucial moment, it will fall short, even if it accumulates more on weekdays. "Famous brand products", "2009 Guangdong furniture industry brand competitiveness top ten enterprises" and other honorary certificates, the basic quality problems are not well controlled, the brand "discount" is also very easy. The quality of the "black list" protagonist 7 Yigao bathroom â– on the list reasons: toilet water seal response indicators failed February 14, 2011, the State Administration of Quality Supervision released the fourth batch of ceramic toilet product quality in 2010 national supervision and spot check results . The results show that a specification model model produced by Foshan Nanhai Yigao Sanitary Ware Co., Ltd. is TB351, the ceramic toilet seat with the production date of August 27, 2010 and the trade name EAGO, due to the “response water seal reply†indicator If it fails, it is judged as a non-conforming product. Comments: Yigao Sanitary Ware has the title of “Top Ten Brands in China's Home Furnishing Industryâ€, which means “continuously pursuing precise and excellent product qualityâ€. At the 16th Shanghai Kitchen and Bath Show, its “Ruijie†series of new products won numerous awards with outstanding design. Domestic and foreign buyers inquiries. Such enterprises have problems in the basic links of "water seals", and people can't help but wonder: those honors are blown out? The quality of the "black list" protagonist 8 Häfele door lock â– on the list reasons: the mutual opening rate and the "lock tongue extension length" two indicators are not up to standard on February 18, 2011, Beijing Municipal Bureau of Industry and Commerce announced the circulation field The results of quality monitoring of interior decoration materials. The results show that a model of the model produced by Shenzhen Haifule Industrial Co., Ltd. is 5852-2ET, the brand of Haifule's marble mortise lock, its "opening rate" and The two indicators of "locking tongue extension length" are not up to standard and are judged to be unqualified products. Comments: I heard that it was a famous German hardware brand "Haifulue", and it is completely irrelevant to see it. It is the "Haifulue" in Shenzhen that caused the disaster. The "interchange rate" is unqualified, which means that the safety of the door lock is not high, and it is easy to attract thieves. This potential danger is "injury" for consumers. Fule, a growth company that is still surviving, must know that consumers are unbearable to you. Quality of the "black list" protagonist 9 Cupid radiator â– List reasons: the same side of the import and export center is not Standardized on March 21, 2011, Beijing Municipal Quality and Technical Supervision The Supervisory Bureau announced the Announcement on the Quality Status of Building Materials and Decoration Products in Beijing's Production Sector in 2010. Among the 311 batches of building materials and decoration products produced by 310 enterprises in the city, Beijing Qihang Jiaye Economic and Trade Co., Ltd. entrusted Beijing Qiuqiu Jiaye Metal Products Co., Ltd. produced the cupid radiator with the specification of TY2067/8 and the production date of July 6, 2010. It was judged to be unqualified because the same side of the same side of the import and export center was not up to standard. "Cupid", the name is very romantic and beautiful, but its products are not as beautiful as imagined. In the radiator industry where brand concentration is not high and the scale of the company is small, the only way to retain customers is to rely on real products. It is directly related to how long a company can survive. If the product is "squeaky", the brand of the company will be worthless. The quality of the "black list" protagonist 10 Philips lighting â– on the list reasons: energy-saving lamps measured power failed 2011 3 On the 31st of the month, the Beijing Consumers Association announced 53 kinds of energy-saving lamps comparison test report, more than 70% of the energy-saving lamp power measured indicators did not reach the product The measured power of a 5W energy-saving lamp produced by Philips exceeds 6W, which means that it not only does not save energy, but also consumes electricity, which is considered as a non-conforming product. Comments: Energy-saving lamps are not energy-saving, happening in Philips On the body, it has to cause public opinion. After all, it is the international big name in the lighting industry! Philips' "big name" is even more silent in the exposure of quality problems for a month, even if you have to promise "free replacement of unqualified energy-saving lamps", However, there is still no explanation for the reasons for the unqualified energy-saving lamps. "Playing big cards", Philips can be careful, "playing" too much, is to smash the brand, no matter how big your brand.
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