I remember that during this year's 3.15, Lan Lian Fei Tian Lubricant Co., Ltd. launched a crackdown on "fake flying" lubricants. Lanzhou Lubricants General Factory sent 170 people to assist the provincial Bureau of Quality and Technical Supervision to crack down on the market, and investigated and dealt with many fake and shoddy products on the market. Judging from the sales situation of Lanzhou Lubricant Factory in recent months, counterfeiting has indeed achieved great results, and has regained a large market share for Lanzhou Lubricant Factory.
However, due to misleading publicity in counterfeiting, it also caused some adverse reactions to its packaging drum manufacturers. If there were several reports at the time, it was found that on the spot of a certain petrochemical plant, in addition to the old steel drums and printing oils, the company also found that there was a certain barrel factory with a product production certificate. New steel barrels. As a steel drum manufacturer, there are customers who buy steel drums and there is no reason not to sell them. As for the customer's use of the steel drum to hold what products, in addition to special requirements, the general customer will only tell you to use for holding oil or chemical products. When the barrel makers manufacture steel barrels for users, the only thing that can be checked is that when users request to print trademarks, factory names, etc. on the steel barrels, they should carefully check the relevant documents provided by the users and provide no legal documents. system. However, some unscrupulous merchants will not print the steel barrels and then print them on their own to make it difficult to prevent them.
A few days ago, the author had the honour to accompany a friend to visit her big sister, and her sister is working for an oil company opened by a private owner. After I went with her, due to my professional habits, I was immediately attracted by the oil barrels of her company. When speaking with friends and sisters, I went to the company's work area and turned around. I talked with the production workers. According to the oil distribution technicians and the on-site filling masters, the quality of the lubricants they produced was not Poor, just because there is no brand or not a brand name and is hindered in the market sales, in order to speed up capital turnover and occupy market share, they stole the brand of “Lan-Lian Fei Tian†brand-name products. As an intermediate part of oil sales, in order to obtain greater profits, they are also willing to sell more "Lanxing Feitian" lubricants produced by small companies like them. As an end-user, users cannot distinguish between serious and false, as long as they can be cheaper, quality is also acceptable, and does not affect their performance, it does not matter. As everyone knows, its behavior is a serious violation of the interests of "Lanxing Feitian" lubricants, but also caused serious damage to the manufacturer of its packaging steel drums.
So, how can the interests of both the barrel makers and the steel barrel manufacturers be protected? Here we analyze the anti-counterfeiting technology.
First, the development of China's anti-counterfeiting technology
In recent years, China's anti-counterfeiting technology has developed rapidly. Many products adopt the latest high-tech means and continuously increase their technical content. For example, digital information security, nuclear micropore technology, ink printing, laser holographic anti-counterfeiting technology, and so on. Applied to varying degrees. According to statistics, at present, there are tens of thousands of products in our country. Different anti-counterfeit technologies and products have been used in more than 10 billion products, which have played their due role in maintaining social and economic order.
At present, some units in our country have also researched and developed a number of unique anti-counterfeiting technologies in China. The technology not only has a leading position in the world, but also plays an important role in the anti-counterfeiting of some important industries and fields. In the domestic anti-counterfeit products market is generally optimistic about the recent introduction of a "identity code anti-counterfeiting system", it set computer science, wireless communications, information security, cryptography and other high-tech in one, according to the principle of random irregularity, by the company's own production A set of digital, digital and product-related information such as product information, quality inspection information, sales information, price information, production information, etc., corresponds to each product issued a unique ID card. The product's anti-counterfeit performance into the basic properties of the product. Then, with the nationwide information exchange network, consumers can use the phone, SMS, Internet or terminal methods to check the authenticity in the database, report complaints, and accumulatively purchase points. Enterprises can use counter information to crack down on counterfeiting, receive complaints to improve quality, manage counterfeit and shoddy products, adjust logistics, and conduct point promotions. This digital information anti-counterfeiting technology also has a unique advantage, that is, when it is used in combination with other anti-counterfeiting measures, it is not necessary to constantly change the anti-counterfeiting method, because the “product identity code†itself is the only one. Not long ago, China's successful use of laser holographic anti-counterfeiting technology, ink printing and other anti-counterfeiting technologies combined with digital technology to form a new comprehensive anti-counterfeiting technology products, is considered a major breakthrough in China's anti-counterfeiting industry.
Second, steel barrels should use those methods to prevent counterfeiting
In the past, we introduced the development status of China's anti-counterfeiting technology and its application in various industries. In fact, anti-counterfeiting technology can be applied to all aspects of our lives. The “identity code security system†discussed earlier was used in the footwear industry several years ago. If you purchase a pair of “Fujian Bird†shoes, you can check whether the shoes you purchased are genuine goods produced by the “Fujian Bird†factory. and many more.
But how do these anti-counterfeiting technologies are used on steel drums? This requires the joint efforts of steel drum manufacturers and steel drum manufacturers, because the addition of anti-counterfeiting marks on steel drums will definitely increase the cost of steel drums. Currently, the steel prices in the market are still high, and steel drum manufacturers have been unsustainable. If you have to bear the burden, you will have to bear the cost and you may find it difficult to be competent. How to do? This requires the use of steel drums to support manufacturers and increase certain costs. According to the economic situation of steel drum users, different anti-counterfeiting technologies are adopted. Such as the use of steel manufacturers with strong economic strength, can be used in steel drum coating production, spraying anti-counterfeit paint (this method is costly), spray texture anti-counterfeiting, color security and so on. General customers can use anti-counterfeit labels (such as anti-counterfeit certificate), anti-counterfeit ink printing and other anti-counterfeiting measures. In addition, the drums are in the hands of customers. Customers can use digital stealth anti-counterfeiting, laser anti-counterfeiting, pressure-sensitive anti-counterfeiting, and code anti-counterfeiting methods according to the situation of the filling materials after filling the physical objects.
Third, the role of anti-counterfeiting technology in the development of steel barrels
With the further expansion of foreign trade, steel drums will become more and more important as the main members of metal packaging. Judging from the development of the steel barrel industry in the past two years, the proportion of steel drums in the national economy is on the rise. It will be exported to all over the world along with the export of China's petrochemical products and agricultural and sideline products. A good market prospect will surely enable some illegal elements to take illegal measures to extract huge profits. So how can we prevent such things from happening? As a steel drum manufacturer, first of all, we should try our best to make our products not be counterfeited; secondly, in the production process, actively adopt new technologies, new processes, and prevent their products from being counterfeited by others. The third is that the factory product adopts a certain method for anti-counterfeiting. Once a problem arises, it can be determined first whether the product is produced by its own factory, thereby protecting its own legitimate rights and interests.
A few days ago, I talked with a friend of the Bureau of Quality and Technical Supervision about the security issues of steel drums. He said that he felt that in the past two years, he had inspected the brigade under the supervision of the Bureau of Quality and Technical Supervision and was specifically responsible for counterfeiting work. He said that there are many steel drums on the market that counterfeit your factory, especially the steel drums that users require for printing and printing, which can be said to be exactly the same and difficult to distinguish. Whether your factory can think of ways to distinguish between printing and printing by using anti-counterfeit technology...
This matter has touched me a lot, because the non-standard market behavior will lead to the rise and fall of an industry. To this end, I visited several printing plants and ink production plants to discuss this with them. A printing factory manager told me that he wanted to buy a printing machine that could print anti-counterfeiting labels a few years ago. He only suffered from no response, so he could not make up his mind. If he can obtain support from the government department, he will be able to purchase equipment immediately. He has already done a market research and knows that this is also the direction of the development of printing companies; anti-counterfeiting ink is also very easy, they can provide it at any time, but the cost will be higher. Worried that the barrel companies can't afford it at the moment.
In order to standardize the business order of the market, crack down on unfair competition among lawless elements, and safeguard the legitimate rights and interests of production enterprises and consumers, the use of anti-counterfeiting technology on steel drums will be a trend for steel barrel enterprises to grow and expand in the future.