The furniture industry sings the "e-commerce" melody
Industry insiders believe that whether you are stationed or not in e-commerce, the Internet's huge consumer group is there, only increasing; whether you are concerned or not concerned about e-commerce, competitors with keen market sense are there to seize the opportunity .
Traditional channels can't be cured
Some brands report that their sales per unit area and efficiency are declining. At the same time, many furniture stores are constantly increasing rents, which makes our manufacturers and our dealers reduce their efficiency in traditional marketing channels. The rise in prices has caused an increase in store opening funds and the associated channel operating costs have caused many brand companies to be overwhelmed. In addition to the recent rent expansion caused by the crazy expansion of the store, furniture companies have realized that they can no longer put eggs in the same basket. , But to find another channel to seek a turnaround.
In the era of high costs, the active or passive expansion of traditional channels has brought great crises and tests to enterprises. Therefore, the gradual compression of profits caused by the cost of damage has brought a heavy burden on traditional channels, which is burdensome. Under such circumstances, companies can only take other methods to release sales pressure.
E-commerce and traditional channels are difficult to coexist
E-commerce and traditional channels should go hand in hand with each other, and the two sales models that complement each other. But why are many furniture companies daring to settle in? The reason is because most of the furniture companies adopt mechanisms of layers of agents. Under the influence of these mechanisms, prices have already deviated and cannot be unified. This is naturally fatal to e-commerce.
In addition, under the agency system of dealers, manufacturers dare not rush into e-commerce because of the interests of dealers nationwide. The threshold for e-commerce entry in China is very low, but furniture companies can't proceed rashly if they want to conduct e-commerce. It relies on the support of a huge dealer system within the furniture company. Therefore, Chinese furniture companies have to get involved in e-commerce. It is necessary to resolve some frictions that may exist in the process of running-in. After all, traditional channels still occupy the mainstream position.
E-commerce has become the trend of the market, and many furniture brands can only share this piece of cake in the era of e-commerce and gain a foothold in the market only if they recognize this and make every preparation. The effect of early stage e-commerce may not be very obvious. Its development is indeed going through some stages of break-in, but any emerging things in the early stage of development are only with the smoldering tendency of the weak dawn, and the first one dares to eat crabs. People usually become the people who eat the most crabs.
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