Common action to combat and prevent plagiarism in the times of the furniture show, has become almost a fixed episode in the exhibition industry. So will such behavior be effective? Is the cost of plagiarism paid by the company cost-effective? The value of the creative is worthless? The Xiaobian of the home network believes that whether it is innovation or imitation, the key lies in whether it is valuable.
Two of the world's most recognizable men, Steve Jobs, and Bill Gates quoted Picasso's famous saying: "Good amsts coPy, great artist steal." The story of Apple and the divine Jobs is not lacking in stealing other people's ideas. The Macintosh's graphical interface was inspired by Steve Jobs when he participated in the Palo Alto Research Center (Xerox PARC). The iPod lost the patent litigation and paid the Singapore Innovation Company $100 million. Gates directly steals Apple's Windows operating system. It is Steve Jobs personally gave a highly confidential prototype to Microsoft, so Gates can be said to be a greater stealer than Jobs, which has made him the richest man in the world for more than a decade. Status!
The fight against plagiarism in various furniture exhibitions is not uncommon, and has almost become a fixed episode in the industry exhibition. So will such behavior be effective? Is the cost of preventing plagiarism paid by the company worthwhile? The value of creativity is not worth it? It is a question we should focus on.
First of all, we have to answer what is a good product? Undoubtedly, the products that customers like, and the products they are willing to pay for are good products. Jobs believes that the best products can be ignored. Jobs is a person who values ​​paranoia about products (user experience). And sometimes, you have to create the greatest product, you must first steal the idea from others. Sometimes you need to make changes, and sometimes you need to invent. But the point is that building a great product is like taking the best elements from anywhere in the universe. If necessary, they must be stealthy and shamelessly put together and put them together. Don't think that you have to build something different to create great products. This thinking of Jobs fits well with Apple's product strategy. Despite the fact that image interfaces, mice, MP3 players, download music, laptops, or smart phones are not original, they have the ability to create the best products.
Furniture is a very personal product, and the successful design of a product occupies a large proportion. But the success of a product is also far from the success of a brand. In this autumn exhibition, we found that the top furniture companies have launched functional sofas to grab Chivas, some products are even better than Chivas, but can they succeed? I hope that the hope is very small, even A sofa giant is also close to Chihuahua on the storefront array to create a home theater. It is almost impossible to shake the leading brand status of Zhihuashi's functional sofa. Unless Zhihua Shi self-destructs the Great Wall, it also invests resources. The field of leisure sofas thus dilutes its position in the minds of consumers.
The sofa field is not afraid of being the leader of theft. Si Kexin once entered the "integrated furniture" field with high-profile, and has eight series of "Xin Dynasty". Now returning to the position of cloth sofa experts, in the field of cloth art, he may become the influence of Apple in the field of consumer electronics. Great artists can steal other people's ideas without being afraid of being imitated. The common situation of red apples is that a product is not updated for several years, but he never has to worry about his product design being copied, because others have copied his appearance but can't copy his production, can't copy his channel and can't copy him for many years. Coming to the status of the consumer's mind! Zhu Xiaojie is the most famous and forward-looking design master in the field of furniture design in China. He introduced and named Wujinmu, but we know that the largest Wujinmu producer on the market is not Zhu. A subsidiary or a cooperative company. He designed countless very beautiful and practical products, and the imitators are very popular. During this year's Dongguan Autumn Exhibition, I saw a desk very similar to Zhu's work in a company's exhibits. When I raised this question, the other party The staff just laughed and said: "Which furniture industry, how do you know who to imitate?
Everyone is doing this!†The inspiration from everyone to this event may be more valuable! Innovation is not about the best, the latest, the most amazing... but the value, which includes the realization and industrialization of ideas, and at the same time The ability to market and be recognized by consumers! This is the power of the brand, this is the value of marketing! Innovation and imitation are never the problem, the key is whether to bring value, including a large part of this article from Baidu search Network information. The real strong will always be imitated and never be surpassed. The real great artist is never limited to inspiration, but the source of innovation that discovers and creates human desires!
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