The long-term impact of real estate regulation on the doors and windows industry outweighs the disadvantages

At present, the detailed implementation rules for the implementation of the "new country eight articles" are being gradually introduced, and the real estate industry is facing a new round of stringent controls. When many real estate speculators start to catch the cold winter, how will the doors and windows industry, which is closely related to it, be affected? What are the views and actions of the door and window industry? In fact, due to the impact of real estate regulation, the doors and windows industry will face some challenges in the year of the rabbit, but the overall outlook is still optimistic.

The real estate regulation and control heavy strikes have little effect on the overall business of doors and windows enterprises. The new round of real estate regulation that began earlier began to be evaluated by some industry professionals as "the most severe regulation in history." The three measures and policies of “New Country Eight”, real estate tax pilot, and interest rate increase have been evaluated as “a combination of control and regulation”. After the introduction of the combined boxing, it immediately affected the nation's real estate and building materials home market.

According to a person in charge of a window and door company, the introduction of state control measures will inevitably result in a decrease in the trading volume of some local commercial housing. Because the measure may not only undermine speculation, it may also have a negative psychological impact on normal home buying behaviors, causing some people to postpone purchases. It is understood that this year's Spring Festival, Beijing, Shenzhen and other large and medium-sized housing transactions have shown a clear decline, Shenzhen, Nanjing, Shanghai and other cities during the Spring Festival holiday long-term housing even only a dozen or dozens.

The decline in housing turnover also affects the door and window industry, which is closely related to real estate, to a certain extent. As the volume of housing transactions declines, it directly affects the demand for building materials and decoration, and may cause some impact on the interior door industry in the short term. Door and window companies may encounter difficulties, but overall, the impact is not great.

The long-term impact of regulatory policies on the doors and windows industry outweighs the disadvantages. For the long-term impact of real estate regulation on the window and door industry, industry insiders have expressed a relatively unanimous view that long-term effects will outweigh the disadvantages and benefit the industry.

The state’s new round of real estate regulation can effectively combat speculation on housing and protect and promote residents’ normal house purchase behavior and rigid demand. As the downstream of the real estate industry, the home building materials industry will maintain relatively stable market demand after the regulation. Therefore, the regulation and control will be beneficial to the long-term development of the window and door industry. At the same time, the door and window industry is ushering in the trend of upgrading. The traditional market and demand for doors and windows are shrinking. Door and window products are developing towards high-end.

From another perspective, although the doors and windows industry will be affected by the regulation of real estate, the construction of affordable housing and the renovation of a large number of shanty towns will also mitigate the impact of real estate regulation to some extent.

Therefore, Jiu Zheng Xiao Bian thinks that the door and window industry will continue to maintain a rapid growth rate in 2011, and the outlook for the door and window industry is still very optimistic.

Door and window enterprises should actively respond to uncertainties Faced with the decline in demand caused by severe real estate regulation and the intensified competition in the industry, how should the doors and windows enterprises deal with it? Enterprises and individuals in the industry have stated that we should actively improve the company’s own strength and make every effort to cope with possible situations. Unfavorable factors.

Door and window companies should actively explore new markets, especially the development of engineering channels; develop new products, increase the added value of products, and continue to develop at high levels; innovate technologies and technologies, reduce the production costs of doors and windows, and innovate the marketing model of products.