Shopping guides must think that people always have a deeper impression on things or others, so your booth and product image must be managed so that customers can fall in love at first sight. When promoting their own products, potential users tend to have various psychological changes. If the salesperson does not carefully scrutinize the user's psychology and does not come up with a “watching kung fuâ€, it will be very difficult to find out the real intention of the other party.
How to carry out product promotion for different users to see what kind of person they belong to can take different measures for different types of users, so as to achieve "targeted" and thus can have a multiplier effect.
First, economic insufficiency:
This type of person wants to buy, but without the extra money, looking for a whole bunch of reasons, just do not want to buy.
Countermeasures: As long as he or she is really interested in the product or wants to treat it, and does not expect to see any money, the idea is to stimulate his (her) desire to buy, and to compare it with others to create an unbalanced mentality. Can also let him (her) purchase in batches and so on.
Second, bad temper, sing anti-type:
I have a grumpy temper, suspicion about everything, poor patience, like to teach, and often have no reason to lose my temper. Sometimes I like to “counter†with you.
Countermeasures: With a smile and a good impression, first acknowledge that the other person is justified and listen more. Don't be "threatened" by each other and then "flatter". You should move him (her) with no haughty words. When the other person feels a sense of superiority in front of you and understands the benefits of the product, it usually buys it.
Third, hesitant type:
There are meanings to buy, attitudes are sometimes enthusiastic, sometimes cold, moody, and difficult to predict.
Countermeasures: First of all, it is necessary to obtain the trust of the other party. When this type of person thinks calmly, “negative thoughts†will appear in the brain, and methods of induction should be adopted.
Fourth, careful type:
This type of person has economic strength, and sometimes observes silently at the scene, sometimes has inexhaustible questions, and speaks slowly or carefully with respect to discourse or movement, and generally stays on the scene for a long time.
Countermeasures: To cater to his (her) speed, speaking as slow as possible can make him (her) feel credible, and when explaining the function of the product, it is better to use expert words or real facts, and at the same time emphasize the safety of the product. Sex and superiority.
Fifth, greedy small cheap type:
I hope you give him (her) a lot of concessions before they want to buy, like to bargain.
Countermeasures: Talk about the uniqueness of the product, give him (her) free product or open a free checklist, highlight the after-sales service, and let him (her) feel that it is cost-effective to accept this product. More common in women.
Six, come and go rush type:
When he passed the inspection, he always said that he (she) has limited time. This type of person actually cares about quality and price.
Countermeasures: Praise him (her) as a living and fulfilling person, and speak directly about the benefits of the product. It is important to grasp the key points and not have to beat around. As long as he or she trusts you, this type of person is usually very straightforward.
Seven, pretentious type:
This type of person always shows a very clear look no matter what product he is, and he always treats it with a disapproving look. This type of person generally has superior economic conditions and mostly intellectuals.
Countermeasures: This kind of person likes to listen to compliments. You praise him more and more, cater to his self-respect, don't ridicule or criticize him or her.
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