Since the reform and opening up, especially in the past decade, China's furniture industry has developed rapidly and has achieved notable results, becoming one of the largest producers and exporters. How will China's furniture industry develop in the future? Here, let us discuss the fifteen main themes of China's furniture industry development trend.
First, the era of low profit comes
With the increasingly fierce competition in the market and the constant standardization of the marketing market, the profit-making period of the furniture manufacturing industry has passed, and this has led to an era of meager profits. In the past, net profit was as high as 30% to 40%, or even more. Today's companies generally have only 15 to 20% of their profits, and some companies’ individual products have only 5% to 10% of their profits.
The era of meager profits is like a cold current. It makes enterprises that have poor management and high costs, and only have huge living space under huge profits. They are in danger of being eliminated. They are eliminated in the hunger and cold stress. Currently, the Pearl River Delta, the Yangtze River Delta, and Chengdu Many furniture companies in the three major furniture bases went into a state of dormant shock and even went out of business.
Supported enterprises must rely on improving internal management, improving quality and reducing costs to regain development opportunities; they must rely on further adjustments in production and marketing to inject new impetus.
Second, the market competition is more intense
The intensification of market competition is mainly manifested in three aspects:
1, the production and marketing of various grades of furniture products have appeared "giant"
In order to better adapt to the changes in the market, more and more companies are more clearly positioned in the market. They either rely on their superior strength to occupy the top spot in the high-end furniture industry or occupy the middle and low-end furniture markets with small profits and quick turnover. In this way, it is easy to give full play to their strengths, concentrate their superiority, attack their opponents, and develop themselves.
2, the professional division of labor is more meticulous, leading the coquettish
Furniture production is developing from large and all-round professionalism. Some produce hotel furniture, some specialize in civilian suites, and some specialize in beds. The division of labor is more clear, making the competition in various fields intensified, and their competition quality, price competition, and service are getting more and more intense.
3, lords separatist, each tyrant
Wherever there is a market, there are battlefields everywhere. Therefore, for every enterprise that wants to occupy territory, it is necessary to defeat the competitors first, and companies everywhere will first desperately save their land and drive away the "offenders." As a result, all the vassals were formed and the tyrants were formed. During this period, the competition is almost yours, so it will be even more cruel, more intense, more courage and wisdom. The battlefield without smoke is more difficult than the occupation of smoke.
Third, differentiated management is the main premise for the survival and development of the company
Due to the limitations of the science and technology content and investment scale of the furniture industry, the “low threshold†of the industry is caused, and the layman easily becomes a “door-to-door Chineseâ€. Because of the variety of types and styles of furniture, patent protection is more difficult and it also provides opportunities for imitators. Each year, international exhibitions and domestic exhibitions become the classroom for imitators.
If the new products that the company invests heavily in developing are recognized by the market, they will quickly become industrialized and large-scale production. Good products are often short-lived. In the past, the life cycle of a best-selling product was 2-3 years, but now it has been shortened to less than half a year. The homogeneity of the market has caused many large companies to suffer. Consumers in the tens of thousands of square meters of furniture shopping malls were confused by the same style, same color, same materials and the same price of furniture. The homogenized market is eager to differentiate itself.
Fourth, furniture design will go from product design to corporate design
Furniture as a special commodity that comes into the family and close to life is bound to play a personalized role in the trend of modern life. Personalized shaping and emotional cultivation can not be separated from "design." All kinds of designers have embarked on the furniture stage, and furniture companies have beckoned to foreign and design professionals. Product design, furniture showroom design, furniture layout design, product image and corporate image design talent will become the shortage of talent in the furniture industry. The furniture industry is slowly moving from designing products and designing stores to a higher level of design life.
V. Green furniture products will become a necessary condition for qualified furniture
Tomorrow "green furniture" will be your ticket to the market. China's furniture network began to reshuffle the market with high quality and green environmental protection as its selling point. The accession to the WTO has accelerated the pace of green development of China's furniture, exports cannot bypass the green barriers, the domestic can not escape the eyes of environmental protection, Chinese furniture and foreign furniture giants are facing each other face to face. However, the foreign barriers to furniture have been erected.
It is understood that the European and American countries, Australia and Singapore, and other countries, the penetration rate of green furniture nearly 100%, Japan and South Korea also nearly 50%, many domestic "qualified" furniture can not reach the Western "green standards", can only Lost one after another order. With the improvement of the quality of life, Chinese furniture consumers will use green furniture as a prerequisite for "qualified" furniture.
6. The consumption cycle of furniture is shortening, and the cultural content of furniture products is increasing.
The development of the furniture market has led to changes in consumer psychology. In the past, our furniture was inherited for several generations. The added value of mahogany furniture indicates the longevity of ancient furniture consumption. Our parents have more or less inherited the furniture of their ancestors. Solid and durable are synonymous with furniture quality.
With the development of the real estate industry and the rapid increase in the quality of modern life, fashion has brought European and American styles to the Chinese market, Europe's classical, Nordic simplicity, and the variety of solid wood, panels, glass, and metal furniture.
Abundant furniture products have greatly increased the range of consumer choices. Changes in fashion have driven changes in consumers' mindsets. People have begun to pay attention to the popularity of furniture, the consumption cycle of furniture has been quietly shortened, and the cultural content of furniture has gradually increased. The concept of consumption is quietly changing.
Seven, furniture commercial formats coexist, brand stores dominate
The distribution status of the furniture from the basement and the top floor of the major department stores is a supporting role, and it has been decades since the protagonists entered the furniture industry specialization exhibition. Furniture dealers also experienced a transformation from the dealer to the brand promoter.
The rapid development of the furniture franchise market has created a famous brand in the Chinese furniture industry. Furniture manufacturers have carried out image management one after another, setting up a stage for displaying products and brand image. Product promotion has been transformed into brand promotion.
Brand independent stores, brand stores, furniture franchise market leading the trend. Furniture traders are struggling to find the best marketing method. However, various marketing methods have their own characteristics and have their own advantages. Therefore, the business content should be valued. However, from the accumulation of intangible assets and the improvement of management, brand independent stores are the most promising among the industry.
Eight, furniture customization and personalized service will be more popular
The development of furniture products is a process of customization to industrialization. Its development experience has been customized from small carpenters to development, and it has been developed to go to the franchise market. This is because the housing units we live in are more standardized and specialized.
In recent years, the rapid changes in furniture products reflect the unity of the after-sales service of furniture. The change in the supply and demand relationship in the furniture market requires companies to rapidly change their service technology. From the perspective of product positioning, furniture generally has four stages of development: popularity, differentiation, customization, and personalization.
In recent years, it has become more and more obvious to cater to consumer entities and rights. Consumers are moving from the background to the front desk. Manufacturers of furniture must move from the passive after-sales service stage to the prenatal design stage that actively attracts consumers, incorporate consumer opinions in product design, customize products for consumers, and personalize products.
There is a prominent trend here: dealers have become service providers, selling products to provide services, and creating higher profits by providing services. This personalized service will be completed through a computer network and a common design that is directly involved by consumers. The service competition in the furniture market has risen from a service awareness to a service technology competition.
Nine, knowledge assets and knowledge management will gradually become the main theme of industry management
Knowledge-centered management gradually penetrates all aspects of the company in the furniture industry. From the brainwashing of corporate leaders to brain-pulling and intelligence acquisition from outside the industry, from knowledge-based corporate training to the gradual deepening of corporate technology management, it shows that knowledge in the furniture industry is transforming into assets. Knowledge management is being integrated into all aspects of business management. Investment in knowledge assets and knowledge management is the wisest investment in furniture companies.
X. The role of industry associations will be strengthened year by year
China has become the 143th member of the WTO. Since then, the Chinese government's supervision of enterprises, the market, and the operation and management of Chinese companies must be conducted in accordance with WTO rules, and the government will reduce direct intervention in the corporate market. Industry associations and chambers of commerce are increasingly playing an irreplaceable role.
The above is the Suzhou Furniture City on the [catch the main theme of the furniture industry will not be eliminated! ]'s detailed explanation, this article collected by GO Jiaju Xiaobian on the network does not represent the point of view of this site, if you want to learn more about the furniture brand article, please continue to view the [Furniture Sharing Shopping guide platform] related articles, please pay attention GO good home site.
First, the era of low profit comes
With the increasingly fierce competition in the market and the constant standardization of the marketing market, the profit-making period of the furniture manufacturing industry has passed, and this has led to an era of meager profits. In the past, net profit was as high as 30% to 40%, or even more. Today's companies generally have only 15 to 20% of their profits, and some companies’ individual products have only 5% to 10% of their profits.
The era of meager profits is like a cold current. It makes enterprises that have poor management and high costs, and only have huge living space under huge profits. They are in danger of being eliminated. They are eliminated in the hunger and cold stress. Currently, the Pearl River Delta, the Yangtze River Delta, and Chengdu Many furniture companies in the three major furniture bases went into a state of dormant shock and even went out of business.
Supported enterprises must rely on improving internal management, improving quality and reducing costs to regain development opportunities; they must rely on further adjustments in production and marketing to inject new impetus.
Second, the market competition is more intense
The intensification of market competition is mainly manifested in three aspects:
1, the production and marketing of various grades of furniture products have appeared "giant"
In order to better adapt to the changes in the market, more and more companies are more clearly positioned in the market. They either rely on their superior strength to occupy the top spot in the high-end furniture industry or occupy the middle and low-end furniture markets with small profits and quick turnover. In this way, it is easy to give full play to their strengths, concentrate their superiority, attack their opponents, and develop themselves.
2, the professional division of labor is more meticulous, leading the coquettish
Furniture production is developing from large and all-round professionalism. Some produce hotel furniture, some specialize in civilian suites, and some specialize in beds. The division of labor is more clear, making the competition in various fields intensified, and their competition quality, price competition, and service are getting more and more intense.
3, lords separatist, each tyrant
Wherever there is a market, there are battlefields everywhere. Therefore, for every enterprise that wants to occupy territory, it is necessary to defeat the competitors first, and companies everywhere will first desperately save their land and drive away the "offenders." As a result, all the vassals were formed and the tyrants were formed. During this period, the competition is almost yours, so it will be even more cruel, more intense, more courage and wisdom. The battlefield without smoke is more difficult than the occupation of smoke.
Third, differentiated management is the main premise for the survival and development of the company
Due to the limitations of the science and technology content and investment scale of the furniture industry, the “low threshold†of the industry is caused, and the layman easily becomes a “door-to-door Chineseâ€. Because of the variety of types and styles of furniture, patent protection is more difficult and it also provides opportunities for imitators. Each year, international exhibitions and domestic exhibitions become the classroom for imitators.
If the new products that the company invests heavily in developing are recognized by the market, they will quickly become industrialized and large-scale production. Good products are often short-lived. In the past, the life cycle of a best-selling product was 2-3 years, but now it has been shortened to less than half a year. The homogeneity of the market has caused many large companies to suffer. Consumers in the tens of thousands of square meters of furniture shopping malls were confused by the same style, same color, same materials and the same price of furniture. The homogenized market is eager to differentiate itself.
Furniture as a special commodity that comes into the family and close to life is bound to play a personalized role in the trend of modern life. Personalized shaping and emotional cultivation can not be separated from "design." All kinds of designers have embarked on the furniture stage, and furniture companies have beckoned to foreign and design professionals. Product design, furniture showroom design, furniture layout design, product image and corporate image design talent will become the shortage of talent in the furniture industry. The furniture industry is slowly moving from designing products and designing stores to a higher level of design life.
V. Green furniture products will become a necessary condition for qualified furniture
Tomorrow "green furniture" will be your ticket to the market. China's furniture network began to reshuffle the market with high quality and green environmental protection as its selling point. The accession to the WTO has accelerated the pace of green development of China's furniture, exports cannot bypass the green barriers, the domestic can not escape the eyes of environmental protection, Chinese furniture and foreign furniture giants are facing each other face to face. However, the foreign barriers to furniture have been erected.
It is understood that the European and American countries, Australia and Singapore, and other countries, the penetration rate of green furniture nearly 100%, Japan and South Korea also nearly 50%, many domestic "qualified" furniture can not reach the Western "green standards", can only Lost one after another order. With the improvement of the quality of life, Chinese furniture consumers will use green furniture as a prerequisite for "qualified" furniture.
6. The consumption cycle of furniture is shortening, and the cultural content of furniture products is increasing.
The development of the furniture market has led to changes in consumer psychology. In the past, our furniture was inherited for several generations. The added value of mahogany furniture indicates the longevity of ancient furniture consumption. Our parents have more or less inherited the furniture of their ancestors. Solid and durable are synonymous with furniture quality.
Abundant furniture products have greatly increased the range of consumer choices. Changes in fashion have driven changes in consumers' mindsets. People have begun to pay attention to the popularity of furniture, the consumption cycle of furniture has been quietly shortened, and the cultural content of furniture has gradually increased. The concept of consumption is quietly changing.
Seven, furniture commercial formats coexist, brand stores dominate
The distribution status of the furniture from the basement and the top floor of the major department stores is a supporting role, and it has been decades since the protagonists entered the furniture industry specialization exhibition. Furniture dealers also experienced a transformation from the dealer to the brand promoter.
The rapid development of the furniture franchise market has created a famous brand in the Chinese furniture industry. Furniture manufacturers have carried out image management one after another, setting up a stage for displaying products and brand image. Product promotion has been transformed into brand promotion.
Brand independent stores, brand stores, furniture franchise market leading the trend. Furniture traders are struggling to find the best marketing method. However, various marketing methods have their own characteristics and have their own advantages. Therefore, the business content should be valued. However, from the accumulation of intangible assets and the improvement of management, brand independent stores are the most promising among the industry.
Eight, furniture customization and personalized service will be more popular
The development of furniture products is a process of customization to industrialization. Its development experience has been customized from small carpenters to development, and it has been developed to go to the franchise market. This is because the housing units we live in are more standardized and specialized.
In recent years, the rapid changes in furniture products reflect the unity of the after-sales service of furniture. The change in the supply and demand relationship in the furniture market requires companies to rapidly change their service technology. From the perspective of product positioning, furniture generally has four stages of development: popularity, differentiation, customization, and personalization.
In recent years, it has become more and more obvious to cater to consumer entities and rights. Consumers are moving from the background to the front desk. Manufacturers of furniture must move from the passive after-sales service stage to the prenatal design stage that actively attracts consumers, incorporate consumer opinions in product design, customize products for consumers, and personalize products.
There is a prominent trend here: dealers have become service providers, selling products to provide services, and creating higher profits by providing services. This personalized service will be completed through a computer network and a common design that is directly involved by consumers. The service competition in the furniture market has risen from a service awareness to a service technology competition.
Nine, knowledge assets and knowledge management will gradually become the main theme of industry management
Knowledge-centered management gradually penetrates all aspects of the company in the furniture industry. From the brainwashing of corporate leaders to brain-pulling and intelligence acquisition from outside the industry, from knowledge-based corporate training to the gradual deepening of corporate technology management, it shows that knowledge in the furniture industry is transforming into assets. Knowledge management is being integrated into all aspects of business management. Investment in knowledge assets and knowledge management is the wisest investment in furniture companies.
X. The role of industry associations will be strengthened year by year
China has become the 143th member of the WTO. Since then, the Chinese government's supervision of enterprises, the market, and the operation and management of Chinese companies must be conducted in accordance with WTO rules, and the government will reduce direct intervention in the corporate market. Industry associations and chambers of commerce are increasingly playing an irreplaceable role.
The above is the Suzhou Furniture City on the [catch the main theme of the furniture industry will not be eliminated! ]'s detailed explanation, this article collected by GO Jiaju Xiaobian on the network does not represent the point of view of this site, if you want to learn more about the furniture brand article, please continue to view the [Furniture Sharing Shopping guide platform] related articles, please pay attention GO good home site.
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