Why is the "micropayment" at home shopping malls deserted?

With the advent of the micro-era, micro-payments have quietly sneaked into the home market from small markets such as cake shops, movie theaters, and McDonald's. However, a recent investigation by the reporter found that compared to the “micro-payment” boom in the foreign home market, Xi’an’s “micro-payment” circle in the home market was slightly deserted.

Business attitude is "cold and hot"

On the afternoon of January 21, the reporter went to Pearl Home in Taihua North Road, Weiyang District. Only a few shops in the shopping malls in the city opened the WeChat client, but they did not open a micro payment function. For most of the current micro-payments in the home furnishing market in the field, most businesses have expressed unclear and unclear understanding. New Nantian furniture staff told reporters that the store's WeChat client is mainly used for brand promotion, concerned about the official WeChat, the business will from time to time release product promotion news, new knowledge, decoration knowledge, lucky draw activities.

Businesses worry that online shopping will reduce the brand grades and it is difficult to unify the after-sales service management. The Daxing home staff of the Red Star Meikailong Spirit Taibai Store revealed that Dashu, as a high-end brand of home furnishings, has had very few promotions or events, and there is no online or WeChat sales. Because the physical store can provide customers with better service and after-sales, allowing customers to more intuitively understand the product quality. This is one of the reasons why micropayments are difficult to promote.

Some merchants chose to abandon WeChat payment because their products were inconvenient for WeChat sales. Daming Palace Building Materials Home Furnishing Market Beijiao shop's introduction to the introduction of the Borde tile, Bode tile not only opened the WeChat platform for the shop, but also on each tile are labeled WeChat QR code. However, they will not consider using the WeChat payment platform because some customers will mix and match different tiles, and the samples can be displayed in the shop to customers. The tiles are calculated according to area, some places are worn out, and some tiles are cut. , But still calculate the whole block price, so the price is calculated manually, using WeChat is not convenient.

However, some businesses have begun to try to improve their own e-commerce operating model. The reporter learned from the staff of Zhongzun Building Material Co., Ltd. that this building materials company had already opened sales platforms for Tmall and Qijia.com in the second half of 2014, and was applying for cooperation with Jingdong Mall. Employee Zhu Wei told reporters that although the sales volume of the Internet is not as good as that of physical stores, the "micro-payments" of the home market in Guangzhou, Zhejiang and other regions are developing very well, so they are very confident about the Xi'an market.

The security factor is the main reason for rejection of "micro"

According to a random survey conducted by the reporters, young people in their twenties who can accept micropayments in household consumption are more willing to accept cheaper online shopping for economic reasons. Just graduated from college for more than a year, ** is very happy to shop online, and the furniture purchased with her boyfriend is basically purchased online. There are many cheap and fashionable models, which are not very good for the economic situation. A very affordable choice.

A survey of consumers who came to shop at home stores found that the micropayment safety issue was the main reason users stopped. Li Yue, who works in an education and training school, said that he does not need WeChat to pay attention to the security factors. He prefers to see the tangible shop floor transactions. However, if the discount is particularly large, it can be considered that if the discount is small, there is no risk. Some consumers also stated that WeChat started from the chat tool and felt very amateurish on its own. It was like selling air-conditioners suddenly to sell mobile phones. It didn’t feel very acceptable.

Mr. Wen, who purchased furniture for the layout of a new house, believes that the WeChat pictures are only visual experiences. Some pictures might be processed by the merchant PS. Only when you really feel the furniture's texture and texture in the shop can you buy it with confidence. If WeChat has promotional activities, we must first go to the store and check to see if it is in kind and consider whether to purchase it.

There are also some customers who shop for homes as a pleasure and believe that WeChat purchases have deprived them of this pleasure. “I don’t like WeChat payment. I usually like to go shopping. It is a pleasure to personally choose the furniture that I like. Besides buying furniture, I have to refer to the family’s opinions. It must be everyone’s visit,” said Ms. Yang. Say.

Urban consumer differences delay electronic payment means

Why did Xi'an Micropayment meet the cold? The reporter interviewed Professor Dai Wanxian of Xi'an Jiaotong University. Professor Dai believed that its roots lie in the difference in the economic conditions of the city. The difference in education level and living habits among residents of different cities has led to differences in the degree of acceptance of new things. Beishangguang and other places are at the forefront of economic development in the country, and people’s acceptance of new technologies is also greater than in other regions. Fast-growing cities are more able to accept micropayments, a convenient and rapid emerging payment method, if they are not at the economic level. Acceptance level, hard promotion may result in counterproductive effect.

In addition Professor Dai also told reporters that WeChat payment as one of the means of electronic payment, its emergence is a revolutionary innovation. WeChat and other electronic payment methods have their unique convenience, timeliness, and accuracy. With the further popularization of the Internet, e-banking will eventually replace physical banking, and traditional over-the-counter transactions will likely disappear. At present, the defects of WeChat payment are basically its promotion of universal issues and security issues. However, with the continuous advancement and development of technology, these problems will gradually improve and its prospects cannot be underestimated.