Building materials to the countryside "high quality parity" is the principle

In recent years, reinforced laminate flooring with many advantages, such as low-carbon low-cost, large selection of colors, easy maintenance, and virtually no use cost, has become increasingly popular. Today, with the shortage of resources and the energy crisis, the use of renewable artificial fast-growing forests for laminate flooring has given rise to the greatest concern for environmental damage.

The market potential of China's laminate flooring industry is huge. Many foreign brands have landed in China, hoping to make the cake bigger. With the continuous expansion of local companies, the competition among the various laminate flooring brands will continue to intensify.

“Overall, the year-on-year growth rate of the laminate flooring sales market is very obvious this year.” The general manager of Mitel flooring said that it can be expected that the sales of laminate flooring will increase at a faster rate in the second half of the year. With the gradual saturation of the urban market, the rural market will become an important growth point.

Although various laminate flooring manufacturers have entered the ranks of building materials to the countryside sooner or later and the market has further expanded, it is constrained by various factors such as floor prices, quality, and service. The penetration rate of laminate flooring in rural areas is not high. The penetration rate in underdeveloped regions in the central and western regions is even less than 3%.

Relevant statistics show that in recent years, the annual growth rate of laminate flooring has reached 20%-30%, and the number of companies involved in this field has also grown geometrically. In 2009, there were more than 5,000 production companies and over 6,000 brands. However, due to the low barriers to entry in the industry, there is no shortage of hand-workshop-style enterprises.

The general manager of Mittel Flooring stated that due to the relatively weak purchasing power of rural consumers in China and the huge potential for consumption in the rural market, two factors have caused many workshop-type factories in the industry to specialize in producing low-quality, brand-name products to deceive rural residents at extremely low prices. consumer. These inferior products not only severely disrupted the market order, but also greatly affected the purchasing confidence of rural consumers. Therefore, the rural market urgently needs high-quality, low-cost laminate flooring to meet the needs of rural consumers, and to combat the infringement of inferior products. Make it out of the market.

The single manager also stated that the materials selected by Mittel flooring products are all from domestic and foreign quality suppliers, raw materials, semi-finished products and finished products have undergone multi-channel inspection procedures, performance indicators are higher than the national standards, and they have always adhered to the “high-quality parity” brand strategy. The moderate price of the floor is considered as part of the brand's connotation. As a responsible national brand, the purpose of Mittel flooring is to provide products with reliable quality, long service life, guaranteed after-sales service, and the vast majority of consumers can afford it. Really enable high-quality laminate flooring in the Chinese market as soon as possible to get popular, so as soon as possible to strengthen and strengthen the laminate flooring industry.

The development of the reinforced laminate flooring industry has now come more than 20 years. Although the industry has grown stronger with the efforts of industry associations and a group of leading companies, the problems in the development of the industry have become increasingly apparent. In the context of “industry prospects, industry strength, number of companies, and large differences in quality”, the industry shuffles inevitably. Although the introduction of building materials to the countryside has greatly accelerated the shuffling process, Slowly. If companies can adhere to the "high quality and low price" branding, they can effectively crack down on low-quality and low-priced products, and make the industry develop in the right direction, ultimately benefiting consumers.