Custom furniture is recognized as a sunrise industry. At present, there are hundreds of custom furniture brands in Chongqing. Where do custom furniture companies go when they encounter the winter of the home industry? A few days ago, in the “2012 Solid Wood Haute Couture Brand Roundtable Summitâ€, a group of Chongqing Customized Business Enterprise Managers represented by Aowei and Dr. Jia came to the summit to discuss the topic of customization. Everyone agrees that in the winter of the industry, custom brands must strengthen the formulation of industry norms while actively seeking change. Customized furniture demand is growing. “Chongqing custom furniture has already been at the forefront of the country. There are currently hundreds of custom brands, and custom brands are growing at least 20% annually. Under incomplete statistics, Chongqing’s annual custom furniture consumption is over 1 billion yuan.†Speaking of the current development of local custom furniture in Chongqing, Ding Hua, secretary general of the Custom Furniture Association of the city, said frankly. Chen Shaoyou, the head of the company, said to the reporter that although the store opened in September, there are already more than 40 custom cabinets and custom wardrobe brands. It is the most popular store in Chongqing. He said that custom furniture is an important part of the store upgrade. “With the changes and improvement of consumer demand, custom furniture has become an important market demand.†Simpson custom furniture general manager Wang Jinde told the Commercial Daily reporter that he is optimistic about the custom industry. He started to enter the industry three years ago and entered the furniture this year. The overall customization area. The performance of different brands in the market is not a Ding Hua said that at the current cold boom in the home furnishing industry, from the statistical data, the impact of custom furniture is greater than the finished furniture industry. He Laifu, the person in charge of custom furniture at New Laifu, admits to the reporter of the Business Daily that this year's sales performance has been affected by the harsh winter of the whole industry, and sales will probably drop by about 20%. A custom furniture dealer who asked not to be named said that as far as he knows, individual custom brand sales have even fallen by half. But not all custom furniture brands shiver in the cold winter. Yang Guangbing, head of Aowei Custom Home Chongqing, said that their sales performance will increase by 20% this year. Simpson Chongqing manager Lu Wei said that Simpson’s three high-end solid wood custom shops in Chongqing have shown a contrarian rise; while Dr. Han’s high-grade custom wood, since the opening in August this year, about 10 customers are currently working. The design work of the whole house solid wood custom, the market response far exceeds the expected value. Personalized Customization Calls for Industry Standards In recent years, problems with custom furniture have often been seen in the media. Since there are no industry standards for custom furniture, companies have different approaches. Peng Shizhong, the general manager of the Ph.D., believes that compared with the previous furniture, the current custom furniture is a single product customization, with more emphasis on service and personality. Shen Chaoqing, head of Chongqing, the top solid furniture, said that the custom furniture itself puts higher requirements on the service and management of the enterprise, and needs to meet the quality and technical standards. However, the current custom furniture products do not match the design effect, the installation is not in place, only Problems such as repairs and retreats are outstanding, and industry norms need to be formulated. The Business Daily reporter learned that the National Federation of Industry and Commerce Furniture and Decoration Industry Association is preparing to set up a solid wood custom home professional committee to guide the industry to continue, healthy and standard development. The future special committee may work with the enterprise to formulate relevant norms and standards. Ding Li believes that although industry norms have not yet been introduced, enterprises and businesses should be aware that high-quality pre-sales and after-sales services are increasingly important in the brand development process. “Compared to finished furniture, the personalization of custom furniture makes the product's service requirements from design, production, transportation to installation very high.â€
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