Four paint brands will ignite new paint market in the next five years

For 2010, we can only look back at the past. 2011 was a year full of expectations for the coatings industry. But for another point of view, 2011 is the starting point for the coatings industry. Is it a turning point? Or a commanding height? This is full of question marks, but the wave of time is always moving forward. According to the development trend of the paint industry in 2010, 2011 will surely follow this trend. Although the results cannot be determined yet, at least we can see. To the source of development. Now that we are embracing, we look forward to the development of the most promising coatings products in 2011 and the next five years.

As the saying goes: “Every family has a hard time to read the classics.” For the coatings industry, the trend in the next five years is not the same. The following Jiuzheng Xiaobian will come to you with a specific analysis of the paint industry trends:

First: The market share of waterborne coatings in China will reach 20%-60%

The superiority of water-based paints in terms of their environmental performance is a major development direction and trend of the paint industry in the future. First, he will win with environmental protection and be able to grab people's hearts.

However, as far as the current situation is concerned, China's water-based coatings cannot yet be equated with “low-carbon”, and there is still a certain gap between water-based coatings.

Four major paint brands will be the market for ignition coatings in the next five years

People nowadays advocate "low-carbon life". With the improvement of consumers' awareness of their own health and environmental protection, "low-carbon" life is already a general trend and inevitable for future development. Water-based paint is undoubtedly a low-carbon environmental protection distance. Recent coating products.

It is understood that due to its own environmental protection, water-based paint has a market share of more than 60% in Japan, Europe and the United States, and this ratio in China is significantly lower. Industry sources said that in the next five years, the market share of water-based coatings in the Chinese market could reach 20% or more.

Second: a "dark horse" in the field of powder coatings or industrial coatings

Powder coating is a new type of solvent-free 100% solid powder coating. With no solvent, no pollution, recyclable, environmental protection, save energy and resources, reduce labor intensity and high mechanical strength of coating film. According to the root film-forming substances can be divided into two types of thermoplastic and thermosetting, the appearance of film-forming substances can be divided into extinction type, high light type, art type and so on.

It is understood that before the financial crisis, China's powder coatings have maintained a rapid growth of 20%. After the financial crisis in the second half of 2008, due to factors such as slower industrial growth and export decline, the demand for powder coatings in China began to decline. In the second half of 2009, under the influence of the government's active policy to rescue the market, the powder coating industry was able to resume its growth. According to data compiled by HC Network, the output of powder coatings in 2009 was 800,000 tons, accounting for 11% of the total output.

Once again: Art coatings are favored by the market and are respected by a new generation

Now people's material culture and living culture levels are constantly improving, people's ideological consciousness has also risen with a new level, constantly pursuing personalized, stylish 80 generations of the new generation of "rise", unrefined wallpaper industry regrouped With the banner of variety, fashion, and personality, “re-emerged” into the building materials market, wallpaper products on the market now have more functions such as fire protection, environmental protection, ventilation, and comfort. These features not only increase market share, More to the paint market formed a beachhead offensive.

Fourth: Functional coatings or emerging consumer demand hot spots

When consumers purchase, they also pay great attention to the performance of the product itself. Cost-effective products are often coveted by consumers. Therefore, dealers must be able to understand the market when they purchase, so as to be prepared to grasp consumer psychology. Therefore, functional coatings, we may have a lot of ideas, such as whether it is automotive coatings, architectural coatings, etc. Today, Xiaowu said that he understands the types and characteristics of functional coatings, but also for the birth of this product The cry is good.

With the ever-increasing market competition, the phenomenon of homogenization has also intensified. These products not only broke the homogeneity of the paint products, but also integrated the consumer's consumption concepts and needs, and positioned the product directly and vividly. This is the functional coating products in this market segment, such as children's paints and pregnant women's paints. , wedding room paint and so on. This kind of paint product with a certain market segmentation, although the demand side may seem smaller, actually directs the consumer to guide the purchase from the function, and also promotes the product sales.

In the next five years, we hope to see this type of paint product, which is dominated by market segments, and it can be distributed to every demand area, such as old paint, baby paint and so on. It is believed that this type of paint will become a hot spot and bright spot for consumer demand in the new generation of a growing market, and it will also be a major trend for the paint market in the future.