Lighting brands began to experience consumption attempts

After the opening of experiential consumption of major household products, the monopoly of lamps and lanterns began to experience consumption. The major lighting brands not only combine the lighting products with the living room space, but also let the consumers experience the actual effect of the beauty and health lighting of the lighting decoration, and some lighting brands begin to design, customize and match the furniture and accessories of the lamps. Play "cross-border".

Lighting brands began to experience consumption attempts

The lighting experience hall feels more than just light and shadow

As the lighting brands become bigger and bigger, some market-conscious lighting brands are no longer simply displaying products, but fitting decoration, accessories and furniture in place to create an overall home environment, allowing consumers to experience the effects of lamps and home improvement. . This environment and atmosphere can make consumers feel the lights more intuitively.

The beauty of light is more likely to generate purchases.

Consumers can see in a number of large home stores, a series of brands in the lighting showroom, not only in the exhibition area and decoration, but also began to create an experiential shopping environment. In the brand new building of Bohai Sea Home, Jiamei Lighting, Caesar Lighting and other brand stores, there are study areas such as study room, living room and bedroom. The main light source, auxiliary light source, light pool, wall lamp, table lamp and night light are harmonious and orderly. . According to the salesperson, the lighting arrangement in these areas not only conforms to the lighting principle of the bedroom, the study room, etc., but also reflects the characteristics of humanization and healthy light source in the design of light.

New trend in the development of home integrated lighting

According to industry insiders, there has been experience marketing in the lighting industry, but it has not been popularized. The analysis believes that the experience of the exhibition hall is large, and it is necessary to have a special person to design the style of the exhibition hall and to carry out product matching and display, and the comprehensive cost is high. But now, the lighting brand has gradually extended the product line to home, accessories, soft clothing, etc. The trend of lighting brands themselves with furniture or their own design and production of furniture is becoming more and more obvious.

According to industry analysts, domestic lighting brands have begun to pay attention to product design and seek to cooperate with artists to combine the artist's home work with lighting products. The cross-border purpose of lighting brands is to increase profits, but how to better integrate the categories of household products such as lamps and furniture is the problem that the current “cross-border” lighting brands need to think about.

The article is from the Bohai Morning Post, edited by GO Jiaju Changzhou Home Network.

Cup Brushes

The cup brushes remove rust, paint, dust and burrs from surfaces such as metals and wood, and can also be used to level weld spatter. Wire grinder brush for drill can be used for surface adhesion treatment before painting, spray coating and electroplating. It can also be used for surface paint peeling and grinding.Behappy cup brushes are used to remove adhesive residues, hard lime, rust, paint and excess rubber

B159_1

Cup Brushes,Wire Brus,Steel Wire Brush,Polishing Brush

Behappy Crafts (suzhou)Co.,Ltd , https://www.haoyuebehappy.com