Staircase Enterprise Innovation Opens up Market "Blue Ocean"

Replacing innovations, but as one company CEO said: Many domestic companies want to innovate, but also pay attention to the future and development of the staircase industry. In fact, this is a new pillar. The new pedal is done. This year it will be replaced with a new handrail. In the next year, it will be carved and it will be a simple "replacement" of parts. In fact, these are the shallowest innovations. Take some pictures, use computer to process them, and the workshop will do as it is. For the staircase industry, idea innovation is the most important. The value of a staircase is design. It does not look at the quality of a part, but rather the overall design concept.

In recent years, there have been many styles and parts for domestic staircase products, but there is no major change in the overall style. The biggest bottleneck in the innovation of the staircase industry is that everyone is confined to the local transformation. This detail changes and the detail moves, not the innovation of the design concept or the staircase culture.

Some visionary entrepreneurs who did not think of others have already noticed these drawbacks and are exploring some new ideas. At the staircase exhibition this year, the “Blue and White Porcelain Concept” ladder launched by JB has changed the style of the European staircase from paint, sculpture, style and craftsmanship, successfully integrating Chinese cultural elements into the overall design concept. Only conceptual change will bring a new look. If the corporate concept does not change, no real new product will be produced.

The general manager of Jiebu Zhou Jie said: “Some new things are just enterprises that are intoxicated, but the market is not intoxicated. It is nothing more than a thicker column and some flowers. For the stairs industry with a short history and no deep sedimentation, It is said that companies should try to do something that others are not willing to do or have no time to do, and to improve and innovate ideas in terms of design and operations. Although the process may be complicated, the results will be multi-faceted. For example, the point of this staircase is that it took a long time to design the graphic design, as well as the design of style, volume, and proportion, which took a long time. The most difficult is the early basic work, and just have a sample Ladder out, you can bring a variety of benefits.This year to do blue and white porcelain, Tang Sancai can be done next year, in this concept, anything can be done, you can take a variety of elements to use; can be used in other home products design style Stairs form a unified style with the stairs instead of the simple mix and match.”

Innovating and Developing the Market "Blue Ocean"

Culture, style, materials, personalized consumption, etc. can all become the perspective of corporate innovation.

Innovation can make a staircase artistic, can effectively reflect the user's identity, status, culture, and hobbies, so that the staircase and home, life and mutual benefit, is a shortcut to the company to market "Blue Ocean".

Experts predict that within 10 years, China’s real estate will continue to develop rapidly. People’s residential decoration will also become more and more high-end, and the staircase industry will have huge room for expansion. In addition to the traditional first-tier cities, the staircase market will also subdivide the “blue oceans” in the second-tier and third-tier cities, the township market, the personalized market and the extremely high-end market, and require enterprises to specifically develop various types of markets. The corresponding product. The price of rural markets, the spending power of urban residents, the individual needs of the “after 80′′ people, the concept of consumption of successful people, etc. all provide reference ideas for the R&D and design of enterprise products.

It is believed that the staircase companies can innovate their ideas and use their minds in technology, culture, design, management, and channels to extend their thinking. China's stair industry will be able to shine brightly.