1. Where should the smart lock store be opened? In recent years, the rise of a number of building materials and home hypermarkets has reflected the change in customer buying habits. That is, everyone is eager to buy one-stop shopping. Therefore, if you want to win more customers to enter the door, then regardless of what smart lock products you do, choosing to do business in the professional building materials market will be much better than the street shop.
Second, the price you ask a hundred store sales staff, what are they most afraid of? The answer may be ninety-nine that will be the price.
Is the price really scary? Why do every salesperson fear when it comes to prices? The reason for discovering more is still the day-to-day management of the store. When the overall image of your store provides a sales atmosphere that allows customers to feel that there is room for bargaining, then no matter how much you stick to it, it is very difficult to make a deal without making the price. Things. When the customer is making a purchase decision, the psychological price-expectation expectation will be affected by the price of the store.
Third, advertising and promotion "Drinks are not afraid of a deep alley" high profile is not suitable for the current sales environment, so there must be sales growth, advertising and promotion is imperative. It is found that terminal competition in the smart lock industry is far more intense than product competition. Therefore, consumer interception has become the main way for major businesses to attract customers into stores. Even such interception has not only stayed in the building materials market, but has penetrated into new ones. Open the cell.
IV. Attributes and Quality of Product Portfolio There are some intelligent lock dealers who, in addition to unilaterally pursuing “profitâ€, have never considered the added value and future competitive landscape brought by the fingerprint lock brand, and the phenomenon of what makes money is very important. Generally speaking, it means that dealers do business for the purpose of whether they can make money. They rarely deliberately focus on providing better services to customers. However, the market environment is changing, and customers are becoming more and more critical. Especially when the online e-commerce business grows more and more, the richness of fingerprint-locked store products will ultimately affect whether customers will buy, or even whether they will enter the store. .
5. The sales of smart lock industry in sales personnel are different from those in the garment industry and fast moving consumer goods industries. They require that the buyer must not only have the ability to deal with transactions quickly, but also require that the shopping guide has the capability of long-term follow-up. Therefore, the sales process and sales of fingerprint lock products are studied. Order analysis is a key breakthrough in improving the inefficiency of shopping guide sales. In addition to solving the salesman’s skill problems, it is also necessary to increase the attitude of the sales staff, that is, how to stimulate the sales enthusiasm of these people. This is related to the assessment system and reward system of the stores.
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