How to "float across the sea" in Chinese sanitary ware

Although there are good potentials in the second-tier foreign markets and the precedent for the success of Nanan Sanitary Ware, the objective factors for the downturn in the foreign trade situation still exist. Exports are not always easy, and Chinese sanitary ware brands need to be successful in order to enter the international market. Better basic work.

Motivation: technological innovation Technological advancement and innovation are the soul of an enterprise. Whether or not it can maintain its leading edge in technology is a key factor in the success of enterprises in the international market competition. The disadvantage of China's ceramics industry and foreign competitors is that the content of technology is not enough. In recent years, although the domestic ceramics industry has actively promoted the use of advanced technologies, the gap between the main product technology level and the world advanced level has been shortened, but most of the company's process technology is still relatively backward, resulting in a low utilization of enterprise resources, labor Low productivity, poor product quality, and run-and-drop phenomenon are very common. It is imperative to upgrade product quality and technical level and develop superior products.

For this reason, the domestic ceramic industry must constantly target high-tech, high starting point, and high standards to build the company’s strategy for the development of science and technology. It not only attaches great importance to the cultivation of science and technology awareness, but also pays attention to the attraction of scientific and technological talents. It must also proceed from reality and aim at the international advanced level. Build its own research and development strategy organization, establish enterprise technology innovation mechanism, insist on sci-tech innovation as the company's core competencies, nurture scientific research and development as the backing, aim at domestic and foreign market demands, continuously update equipment, innovate products, and strengthen enterprises. Technological innovation capabilities.

Changing the development mode to adapt to the world trend The development trend of the world ceramic technology is centering on energy saving, resource conservation and environmental protection, achieving clean production and efficient intensive production, and strengthening research and development of ceramic ecological technology while ensuring product quality. Reduce the consumption of natural resources and natural energy, minimize environmental pollution and maximize energy conservation and waste, and achieve full compatibility and harmonious coexistence with the ecological environment.

Although China is rich in ceramic resources, if it relies too much on current resource advantages, it is likely to face severe challenges in resources, energy and environmental issues in the future. Therefore, it is imperative to implement energy conservation and consumption reduction, clean production, and build a resource-conserving industry. . The domestic health enterprises shall, in accordance with the requirements of the new industrialization, focus on improving the utilization of resources, focusing on energy conservation and consumption reduction and the development of circular economy, further change the mode of growth, make full use of resources, minimize energy consumption, and reduce pollutants. Emissions meet the ecological requirements of coordinated development with the society, realize the optimization, reorganization and rational allocation of resources, environment, industry, enterprises, and technology, and strive to create ceramic resource-conserving industrial clusters and industrial chains, and develop a strong, fast, and efficient innovation. Good, strong enough development path.

Joint venture management, risk grouping and scale are the basic situation of modern enterprises. In the sea of ​​international competition, companies can only really fight out if they unite. However, in China's sanitary ware industry, there have always been problems with their own governance and competition, and economic strength and international competitiveness have been relatively poor. In recent years, although the domestic sanitary ware industry has greatly improved its industrial concentration and market competitiveness and began to shift to scale operations, it has not yet formed an absolute scale advantage. Faced with the challenges of economic globalization, as long as we accelerate the pace of integration and reorganization, we can more effectively respond to the impact of foreign ceramic products.

Domestic enterprises must combine their market positioning, clear competition strategies, and identify advantages, and improve their competitiveness by avoiding redundant construction and phasing out outdated production capabilities. They must break the original organizational form and regional boundaries, and accelerate the pace of structural adjustment, consciously in the market. Through the survival of the fittest and the cultivation of large enterprise groups in the competition, the production factors will be concentrated on the dominant enterprises, brand-name products and outstanding management experts; the drawbacks of the “small but complete, small and scattered” ceramic industry will be completely changed.

Advantageous enterprises must strengthen their awareness of expansion, dare to use property rights as a link, take brand-name products as a leader, and recruit, merge, and absorb enterprises, and constantly expand themselves. Disadvantaged enterprises must emancipate their minds, choose the right position, and adapt to the ever-changing market, and strive to embark on the path of a virtuous circle. In short, we must adopt structural adjustments to increase the scale, increase the efficiency, and increase the competitiveness.