Tools that can also be worn off work

College students after 90 are still a group of children who have not grown up in the eyes of many people. However, 24-year-old Wuhan Yankai Zhang started a fashion design trading company after graduating, and in less than a year it has reached a million net worth.

On January 17th, Zhang Kai, the entrepreneurial pioneer, met with many university student entrepreneurs in the Wuhan University of Technology’s College of Entrepreneurship. He said that his freshman year's goal was also postgraduate, and he also participated in job fairs and got a rewarding salary in his senior year. He finally chose the entrepreneurial road. "When you are young, you must bravely try different paths. This is the young 'privilege'."

Wuhan Aitekai Garment Co., Ltd. is a company integrating garment design, production and sales. The main products include office wear, business wear, cultural shirts, and school uniforms. Aite Kai's definition of tooling and uniforms is not to be worn when working, but tailored to the professional like fashion, and to be able to dress off work.

Start to Hanzheng Street free to work for business

Zhang Kai’s start-up business will start from the third semester. In October 2011, he and his roommate at the Hubei University of Economics read an advertisement on the Internet. They spent a few tens of dollars on customizing cultural t-shirts. The clothes can be printed with whatever they want to say and draw. pattern. It is the age of personality, and the price is not expensive, roommates are happy to decide to buy one.

After fresh energy, he began to calculate that he invested in a personalized t-shirt sales, "although it does not seem to be 'tall,' but this is a business that can make money." He found a student in the school who was an animated cartoon game student. The two co-opted together for 1900 yuan. The other side was responsible for the design, and Zhang Kai was responsible for finding manufacturers to produce and sell.

Although he studied trade majors, Zhang Kai did not have any actual combat experience. “I don't even know where the garment factories are going, let alone how to find cheap manufacturers to earn the difference.” Zhang Kai finally took a stupid approach - to the Hanzheng Street selling t-shirt stores give people free to work. When he was working, Zhang Kaigan did physical work such as moving goods and reception, and he was careful that he learned how to distinguish the fabrics from good and bad, and how to find manufacturers.

Accumulate only earn 1 yuan per piece to earn "the first pot of gold"

With the design and foundry family, Zhang Kai's cultural shirt business is only worse than the customer's "tricks." He has found the contact information of more than 150 student community leaders of the school from the student union and selected 50 communities as the first target customers, that is, the customers most likely to purchase. He e-mailed and briefed the groups about the business, and then he telephoned closely. Other second and third target customers only send text messages and e-mail sales.

Soon, Zhang Kai received more than 1,000 orders from the school community. He set the return for each order to 1 yuan, which means he added 1 yuan to the ex-factory price.

In May 2012, Zhang Kai held a 10th anniversary celebration in his school. With his sales experience, he bravely found the school leader to sell his school-set custom t-shirt, and his idea of ​​earning only 1 dollar per piece was also recognized by the school, winning 4,000 orders in one fell swoop. Relying on the reputation gained by this order, he also sold 3,000 cultural shirts to the school's secondary college and sold 30,000 hats to the school's Communist Youth League...

In this way, every small business that earns only 1 yuan earns 40,000 yuan. With this "first barrel of gold," Zhang Kai decided to use the money to register the company and bravely start a business.

Insist on approaching graduation.

In August 2012, Zhang Kai's Aitekai Garment Trading Co., Ltd. was formally established. With confidence, he decided to continue to make his own best-changing T-shirt market.

He took the initiative to contact two colleges and universities that were celebrating and went to market. In order to participate in the bidding, he had been inexperienced in the library for three days and three nights, taught himself and produced bids. However, both bids failed. In the first bid, Zhang Kai quoted the lowest price among all 6 bidders, but ignored Party A's quality requirements; the second time, Zhang Kai's cooperation with the manufacturer did not possess the processing qualification of one of the products.

At this time, only a few months after graduation from Zhang Kai University, his initial partner could not stand the pressure to leave. Zhang Kai said that he was particularly paralyzed during that time. He went to the job fair and got an offer of 5,000 yuan per month for a company, but he did not want to give up on this.

In the end, Zhang Kai decided to give it a go, "put the remaining 20,000 yuan on the company's book and lose it and then re-find a job."

Innovating to make "work clothes that can be worn off work" to win the market

After starting again, Zhang Kai summed up his experience. If he continues to engage in low-end processing business, he still has the possibility of failure and must make innovations.

Zhang Kai first started with an innovative marketing model. He established a website to display design products and promoted it through search engine bid rankings. Soon after, Zhang Kai's company had a certain reputation on the Internet. Customers could easily browse the company's design through web pages and put forward individual needs. In addition, he adjusted the design thinking and put forward the “tools that can be worn off work” as the selling point of the product, and specifically catered to the aesthetic view of employees after 80 and 90. He also aimed at the high-end business wear market, boldly using "one to one" tailor-made way to make work clothes.

Today, Zhang Kai's company can receive orders of around 120,000 yuan per month from online channels. Locally, well-known companies such as Dongfeng Motor Company, BMW 4S Store and Jiji Food also become his customers. As of January of this year, Atekai's sales revenue has exceeded one million yuan.

“In the future, I would like to open a physical store in Wuhan, tailor-made for the professional tailor personalized uniforms, so that work clothes as fashion as popular.” Zhang Kai said.

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